Social Media Manager | FMCG | 3 to 7 Yrs | Mumbai

About MetaMorph:We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°About the client: Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.Job Summary:We are seeking a creative and results-driven Social Media Manager to develop, implement, andmanage our social media strategy. The ideal candidate will be responsible for increasing brandawareness, driving engagement, generating leads, and maintaining a strong online presenceacross various social media platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.
• Plan and execute social media campaigns to promote products, services, and events.
• Monitor social media trends, competitor activities, and industry developments.
• Analyze performance metrics and prepare regular reports on campaign effectiveness.
• Collaborate with marketing, sales, and design teams to ensure consistent brand messaging.
• Manage paid social media advertising campaigns and budgets.
• Identify opportunities to increase followers, engagement, and conversions.Required Qualifications:
• Bachelor's degree in marketing, Communications, Business, or a related field.
• Strong knowledge of major social media platforms and best practices.
• Experience with social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative thinking and content creation abilities.
• Ability to analyze data and make strategic recommendations.Preferred Skills:
• Graphic design skills using tools such as Adobe Creative Suite or Canva.
• Basic video editing and content production experience.
• Knowledge of SEO and digital marketing principles.
• Experience with influencer marketing and community management.Key Performance Indicators (KPIs):
• Growth in followers and audience reach.
• Engagement rate (likes, comments, shares, saves).
• Website traffic generated from social media.
• Lead generation and conversion rates.
• Return on investment (ROI) from social media campaigns.