Social Media Manager | Food & Beverage (Arabic Speaking)

📍 Location: Dubai, UAE💼 Position: Full-time/Part-time/Contract🏢 Industry: Digital Marketing / Food & Beverage

Job Title: Social Media Manager (Arabic Speaker)We’re looking for a creative, hands-on Social Media Manager to manage one of our agency’s key clients in the food and beverage industry.

The ideal candidate will have proven experience managing social media for restaurants, cafés, bakeries, or hospitality brands, with a strong understanding of content, trends, campaigns, and audience engagement.This role is ideal for someone who understands that great F&B social media goes beyond posting beautiful food photos. You should know how to build a content strategy, spot trends, create campaigns, and turn social media activity into real brand engagement and footfall.

Key Responsibilities

• Develop and manage monthly social media strategies and content calendars for F&B accounts
• Plan creative campaigns around seasonal moments, launches, promotions and brand activations
• Create moodboards, reel concepts, references and briefs for content creators, designers and videographers
• Attend and oversee content shoots to ensure the output matches the creative direction
• Identify relevant Instagram and TikTok trends and translate them into brand-appropriate content
• Manage day-to-day content planning, publishing and coordination across social platforms
• Work closely with clients to understand their business priorities, promotions and upcoming activities
• Develop ideas and initiatives focused on increasing engagement, awareness and in-store footfall
• Coordinate influencer and creator collaborations when required
• Review social media performance and prepare monthly reports with insights and recommendations
• Monitor competitors and F&B trends to continuously bring fresh ideas to the accountWhat We’re Looking For:
• 5+ years of experience in social media, preferably with F&B, restaurant, café or hospitality accounts
• Must be an Arabic speaker
• Strong understanding of Instagram and TikTok content
• Excellent content planning and creative conceptualisation skills
• Ability to create clear moodboards and briefs for shoots and campaigns
• Strong understanding of food photography, videography and short-form video content
• Comfortable communicating directly with clients and presenting ideas
• Organised and able to manage multiple campaigns and deadlines simultaneouslyMost importantly: We’re looking for someone who genuinely understands F&B marketing; someone who can look at a bakery, café, or restaurant and think beyond individual posts to create content and campaigns that make people want to visit, experience, and engage with the brand.To apply:Apply via LinkedIn, and please send your CV along with your portfolio or examples of F&B social media accounts/campaigns you have worked on to neha.t@graphicshoplb.com