Social Media Manager (Podcast / Creator)
SUMO · London Area, United Kingdom
قدّم وتابع مع أبلاي إيدجSocial Media Manager (Podcasts & Creator Content)Salary: £45,000Where: LondonHybrid: 3 days in office / 2 days remoteThe OpportunityWe are working with a fast-growing entertainment and content business looking for a talented Social Media Manager to help grow the digital presence of a portfolio of personality-led podcasts and shows.Working closely with producers, editors, talent and the wider creative team, you’ll take ownership of day-to-day social content, helping turn standout podcast moments and creator-led content into engaging, platform-native formats.The role will cover everything from content planning and publishing through to community growth, creative campaigns and performance analysis, with a strong focus on growing audiences across TikTok, Instagram, YouTube and other major social platforms.Key ResponsibilitiesSupport and help deliver the social media strategy across a portfolio of podcast and creator-led brands.Create original, platform-native content across Instagram, TikTok, YouTube, X, Facebook and LinkedIn.Turn long-form podcast and video content into engaging clips, social-first formats and standout moments.Manage social content calendars around episode releases, show launches, campaigns and key dates.Work closely with producers and editors to identify the strongest content opportunities.Develop creative social campaigns designed to drive reach, conversation and audience growth.Write engaging captions, headlines and social copy tailored to each show’s tone of voice.Build and engage communities through active audience interaction and social storytelling.Identify opportunities for creator collaborations, influencer partnerships and cross-promotion.Track social performance, report on key metrics and use audience insight to optimise future content.Adapt content and creative ideas based on platform trends, audience behaviour and performance.Work across multiple shows, tailoring content to different audiences, talent and formats.Skills & ExperienceStrong experience managing and growing social media channels for a media, entertainment, creator or content-led brand.Good understanding of what performs across TikTok, Instagram, YouTube and other social platforms.Strong creative instincts with the ability to identify engaging moments and develop fresh content ideas.Experience creating and delivering organic social campaigns.Comfortable working with long-form video and podcast content and repurposing it for social.Experience using social analytics and audience insights to inform content decisions.Competent with basic image and video editing tools such as Canva, CapCut or Adobe.Strong copywriting skills with an understanding of brand voice and tone.Highly organised and comfortable managing multiple shows, campaigns and deadlines.Able to react quickly to trends, cultural moments and last-minute opportunities.A genuine interest in podcasts, creators and personality-led entertainment content would be highly desirable.