Social Media Marketing Specialist

SOCIAL MEDIA SPECIALISTAbout The Role Ohana Development is seeking a hands-on Social Media Specialist to support the execution of social media content and community management across all digital channels. The role focuses on day-to-day content production, scheduling, and engagement, working closely with the Communication Manager/Social Media Manager to bring the content calendar to life across all platforms.Key ResponsibilitiesContent ExecutionCreate, edit, and schedule posts, stories, reels, and short-form video content across all channels Instagram, Facebook, LinkedIn, TikTok, X, and YouTubeSupport the Communication Manager/Social Media Manager in producing content aligned with the monthly calendar and campaign prioritiesWrite on-brand captions and copy for day-to-day postsSource, resize, and format assets (images, video, graphics) for each platform's specifications in coordination with design teamEnsure all content follows Ohana's official Brand Manual (colors, typography, logo usage)Community ManagementMonitor and respond to comments, DMs, and mentions across channels in a timely, on-brand toneTrack engagement daily and flag any sensitive or reputational issues to the Communication Manager/Social Media ManagerSupport influencer and partner tagging, community outreach, and follower engagement initiativesScheduling & CoordinationMaintain and update the social media content calendarCoordinate with design, photography/videography, and external agencies to gather content on timeSupport content shoots and coverage at events, launches, and sales centre activationsReporting & AdminPull weekly and monthly performance data (reach, engagement, follower growth) from platform insightsAssist in compiling social media performance reportsMaintain organized archives of published content and creative assetsRequirements1-3 years of experience in social media coordination, content creation, or community management (real estate developer experience is a must)Strong copywriting skills and an eye for on-brand visual contentWorking knowledge of platform-native tools (Instagram/Facebook TikTok, native scheduling tools)Basic photo/video editing skills (Canva, CapCut, Adobe Express or similar) a plusExcellent written and verbal English (Arabic a plus)High attention to detail and comfort handling confidential or partner-sensitive contentOrganized, responsive, and comfortable working to a content calendar and deadlines