Social Media Marketing Specialist

Job SummaryWe are looking for a creative and hands-on Social Media Marketing Specialist who doesn’t just strategize but also brings ideas to life. This role involves developing, managing and creating engaging content across multiple platforms, ensuring Leader Healthcare’s digital presence is innovative, trendy, and impactful.

Key Responsibilities

Content Creation & Strategy:Conceptualize, film, edit, and produce engaging social media content, including IG Reels, TikToks, Stories, and Static Posts.Develop and execute a monthly content calendar, aligning with brand objectives.Stay updated with viral trends and incorporate them into original, high-performing content.Collaborate with the design team to enhance content with visuals, animations, and motion graphics.Ensure content resonates with the target audience and drives engagement across all platforms.Social Media Management & Engagement:Manage Leader Healthcare’s presence across Instagram, TikTok, LinkedIn, Facebook, YouTube, and Twitter.Monitor and respond to comments, messages, and mentions within 24-48 hours to foster strong community engagement.Build relationships with influencers and social media personalities to enhance brand presence.Create interactive campaigns such as contests, Q&A sessions, and giveaways to boost brand interaction.Performance Tracking & Optimization:Monitor and analyze content performance, preparing monthly reports with actionable insights.Optimize strategies based on engagement metrics and platform analytics to enhance visibility.Experiment with different formats, captions, and posting times to maximize audience reach.Paid Ad Campaign Management:Develop and execute paid social media campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads.Collaborate with the digital agency to optimize ad performance and achieve conversion goals.Qualifications & Skills:Bachelor’s degree in Marketing, Communications, or a related field.3+ years of experience in social media marketing, content creation, and digital engagement.Strong video creation and editing skills (experience with CapCut, Adobe Premiere Pro, or similar tools is a plus).A deep understanding of Instagram, TikTok, and digital advertising.Excellent creative writing and storytelling skills.Ability to work independently and execute ideas proactively.Fluent in English; Arabic proficiency is a plus.Create, Engage and Inspire!Are you passionate about creating viral content, engaging online communities, and shaping brand narratives? Join our team as a Social Media Marketing Specialist and bring fresh, innovative ideas to life! Let’s make an impact together.Apply now at marketing@leaderhealthcaregroup.comNote: Please apply only if you can share relevant case studies or work samples demonstrating:Content creation: Strong mobile-based filming and editing capabilities.Performance marketing: Hands-on experience planning and managing paid campaigns across different brands and platforms. Your case studies should ideally include details such as the campaign name, objective, target audience, targeting approach, ad spend, impressions, clicks, CTR, CPC, leads, CPL, conversions and ROAS.