Social Media Marketing Specialist

Position Title: Social Media Specialist

Department: Marketing

Location: Riyadh, Saudi Arabia

Employment Type: Full-time Job SummaryWe are looking for a creative and experienced Social Media Specialist to join our marketing team.

The ideal candidate should have strong experience in medical content creation, social media management, mobile videography, and producing engaging content for healthcare services.The candidate will be responsible for creating, filming, publishing, and managing daily content across social media platforms, while ensuring that all content reflects the medical center’s brand identity, marketing objectives, and healthcare communication standards. Key ResponsibilitiesSocial Media ManagementManage daily content across Instagram, TikTok, Snapchat, X, and other social media platforms. Create monthly content calendars aligned with campaigns, offers, doctors, and medical services. Write engaging captions, hooks, scripts, and short-form content ideas. Monitor comments, messages, trends, and audience engagement. Coordinate with the moderation and customer service teams when needed. Content CreationCreate medical content ideas for doctors, services, offers, patient education, and awareness campaigns. Develop creative concepts for reels, short videos, stories, and social media posts. Prepare video scripts for doctors and medical staff. Convert medical topics into simple, attractive, and patient-friendly content. Ensure all content is suitable for healthcare advertising standards. Mobile VideographyFilm videos using a mobile phone with professional framing, lighting, and audio awareness. Capture doctors, procedures, devices, clinic atmosphere, behind-the-scenes, patient journey, and promotional content. Create short videos suitable for TikTok, Instagram Reels, Snapchat, and stories. Support filming during campaigns, events, offers, doctor visits, and new service launches. Medical Marketing SupportWork closely with doctors, nurses, coordinators, and the marketing team to collect content. Understand medical services and translate them into attractive marketing messages. Support campaigns for dermatology, plastic surgery, dental, bariatric, gynecology, ophthalmology, and other specialties. Ensure content is accurate, professional, and aligned with the center’s medical positioning. Trends & PerformanceFollow social media trends and adapt them to the medical field in a professional way. Suggest creative ideas to increase engagement, reach, leads, and brand awareness. Track content performance and provide recommendations for improvement. Support paid campaigns with content ideas and creative angles. RequirementsMinimum 3 years of experience in social media, content creation, or digital marketing. Previous experience in the medical, healthcare, beauty, cosmetic, or clinic industry is highly preferred. Strong ability to film high-quality content using a mobile phone. Excellent knowledge of Instagram, TikTok, Snapchat, and social media trends. Ability to create medical content ideas and scripts. Good writing skills in Arabic; English is a plus. Comfortable working inside a medical center and coordinating with doctors. Creative, organized, proactive, and able to work under deadlines. Strong understanding of patient privacy and healthcare content sensitivity. Preferred SkillsBasic video editing skills using mobile apps such as CapCut or similar tools. Experience with reels, TikTok videos, Snapchat stories, and doctor-led content. Ability to appear behind the camera and direct doctors during filming. Knowledge of healthcare advertising guidelines in Saudi Arabia. Experience in campaign planning and social media reporting.