Social Media Officer

About the jobJoin the Team at ABYAT - Your Gateway to Retail Excellence!About usAre you ready to be part of the largest retail store in the Middle East? ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.Position: Social Media OfficerLocation: Riyadh, KSA – Head OfficeType: Full-timeAs a Social Media Officer at ABYAT, you will be responsible for managing the day-to-day execution of ABYAT’s social media platforms, ensuring engaging, relevant, and high-quality content is consistently published across all active channels.This is a highly hands-on role combining social media management, content creation, short-form video production, creative design, on-site filming, and content organization. The ideal candidate will have a strong creative eye, good awareness of Saudi social media trends, and the ability to take content from initial idea through filming, editing, publishing, and performance monitoring.Key Responsibilities:Social Media Management & PublishingManage the daily publishing, scheduling, and formatting of posts, stories, reels, and other social media content.Manage and maintain ABYAT’s presence across platforms including Instagram, TikTok, Snapchat, LinkedIn, Pinterest, and other relevant channels.Ensure social media pages remain visually consistent, updated, and aligned with ABYAT’s brand identity.Monitor Saudi social media trends, platform updates, and algorithm changes to optimize content formats, timing, and engagement.Content Creation & ProductionPlan, script, film, edit, and publish engaging short-form video content for Reels, TikTok, Snapchat, and other vertical platforms.Visit ABYAT stores, showrooms, events, activations, and campaign locations to capture relevant content.Produce content covering product launches, seasonal campaigns, showroom updates, events, and other brand activities.Support walkthroughs and event coverage as an on-camera presenter when required.Record clear and professional voiceovers for social media and regional video campaigns.Creative Design & Video EditingCreate social media visuals including static posts, carousels, infographics, story templates, and other digital assets.Use Adobe Creative Suite and other relevant tools to produce high-quality creative content.Ensure visuals, captions, copy, and video content follow ABYAT’s brand guidelines, tone of voice, and visual standards.Review content before publishing to ensure accuracy, quality, and alignment with campaign objectives.Content Banking & Asset ManagementBuild and maintain an organized content bank containing raw footage, edited content, templates, b-roll, and other digital assets.Regularly review available content and identify gaps in the publishing pipeline.Proactively create or request new content to ensure sufficient assets are available for upcoming campaigns and social media requirements.Brand Alignment & CoordinationMaintain consistency in branding, messaging, visual identity, and content quality across all social media channels.Coordinate with internal teams to support marketing campaigns, product launches, events, and showroom updates.Manage multiple content requirements and deadlines within a fast-paced environment.Qualifications:Bachelor’s degree in Marketing, Digital Marketing, Media, Communications, Graphic Design, or a related field.Minimum 3–5 years of experience in social media management, content creation, digital marketing, or a related field.Hands-on experience managing platforms such as Instagram, TikTok, Snapchat, LinkedIn, Pinterest, and similar channels.Strong experience in publishing, scheduling, formatting, and optimizing social media content.Hands-on experience planning, filming, editing, and publishing short-form video content.Proficiency in Adobe Creative Suite, particularly design and video-editing tools.Experience creating and maintaining content banks, media libraries, templates, and digital assets.Strong creative eye with excellent attention to detail and visual consistency.Good communication and presentation skills, including comfort appearing on camera and recording voiceovers.Strong understanding of Saudi social media trends, audience behavior, and platform formats.Experience within retail, home furnishing, lifestyle, or consumer brands would be an advantage.Flexibility to travel to stores, showrooms, events, and other locations for content production when required.A portfolio or examples of previous social media content, designs, photography, or video work will be highly preferred during the selection process.Apply now and take the first step towards an exciting career with ABYAT!