Social Media Specialist-Bilingual

Job SummaryThe Digital Marketing cum Social Media Specialist manages and executes social media strategies to enhance brand visibility, engagement, and growth across INDEX Holding and its subsidiaries, using creative content, managing end-to-end execution of paid ad campaigns, and active audience interaction. Roles and ResponsibilitiesImplement and execute the social media strategy across INDEX Holding and its subsidiariesManage and grow the company’s presence across platforms such as Facebook, Twitter, LinkedIn, and other relevant social networksCreate, curate, and publish engaging content including posts, videos, and promotional materialsPlan and execute innovative social media campaigns aligned with business goalsManage and optimize social media advertising budgetsMonitor trends and stay updated on developments in the social media landscapeBuild and maintain relationships with social media platform representativesTrack, analyze, and report on the performance of social media activitiesConduct market research and competitor analysis to identify opportunitiesEngage with audiences in real time by responding to comments, messages, and conversationsMonitor user-generated content to identify risks and opportunities, escalating issues when necessaryCoordinate and schedule content across multiple subsidiaries with high content volumeOptimize content using appropriate tagging, titles, and keywords to improve search visibilityAnalyze campaign performance and provide actionable recommendations for improvementDrive growth in followers, engagement, and overall online community presencePrepare and maintain daily, weekly, and monthly performance reportsSkills and QualificationsBachelor's degree in Marketing or a relevant discipline with a minimum of 3 years of digital marketing and social media experience.Experience in content creation, publishing, and management.Creative thinker with strong content ideation skills.Basic knowledge of HTML, CMS, and design principlesBackground in digital marketing, advertising, PR, or related fieldStrong understanding of social media platforms, tools, and best practices