Social Media Specialist (Brand & Growth)

Social Media Specialist (Brand & Growth)Central London - 3+ days in office£35,000 - £45,000 + benefitsForward Role is recruiting for a fast-growing, premium consumer brand - well-regarded and has built its name so far without any paid marketing. Growth has come from word of mouth and a genuinely engaged following.They're now looking for the first person to properly own social. There's no strategy to inherit and no playbook to follow - Instagram is already working VERY well and has real momentum; TikTok is untouched and building it from nothing is entirely down to you!What you'd be doing:✨Owning Instagram strategy day to day and pushing it further✨Building a TikTok presence from zero, including tone, format and content style✨Writing creative briefs and directing an in-house design team✨Planning and managing the content calendar around campaigns and key moments✨Running community management across DMs and comments✨Growing the brand's audience and reach while keeping its identity intact✨Setting the metrics that matter and reporting on them honestly✨Supporting real-world events alongside the online presence✨Working closely with the wider brand and commercial teamWhat they're looking for:✨Genuine knowledge of the luxury, fashion, retail industry and a strong sense of what's actually good✨Comfortable with data and honest reporting on performance✨Happy to be hands-on - briefing creative one minute, replying to a DM the next✨Strong writing and a good sense of tone✨Confident making decisions quickly, often without a precedent to lean onBonus if you've got a trusted freelancer network, have worked across more than one market or have launched a channel from zero before.This is a genuine ownership opportunity. You'd have full control of the brand's social presence from day one, a clear path of progression, and the chance to build a team underneath you as the function grows, backed by a wider group with real investment behind it.Hybrid - minimum 3 days a week in a London office, ideally more.