Social Media Specialist

Job PurposeSupport Torod’s marketing and branding efforts by creating engaging content, managing social mediaplatforms, and contributing to the overall digital presence of the company. The Social Media & ContentCreator will help enhance brand visibility, drive audience engagement, and produce creative assets that reflectTorod’s identity in the SaaS and logistics industry.Key ResponsibilitiesContent Creation & Digital Assets• Create high-quality content (visual, written, video, and short-form) aligned with marketingobjectives.• Develop creative concepts for campaigns, product announcements, and brand storytelling.• Support in designing basic graphics, reels, and multimedia assets.Social Media Management• Manage Torod’s social media accounts and schedule content across platforms.• Write engaging captions that align with brand tone and communication style.• Monitor engagement, respond to audience interactions, and maintain brand consistency.Performance Tracking• Track and analyze content performance using analytics tools.• Prepare regular reports with recommendations to improve reach and engagement.• Follow digital trends and propose creative ideas relevant to the logistics and tech ecosystem.Cross-Team Collaboration• Work closely with the Marketing Team on campaigns and events.• Support PR, Growth, and Commercial teams with content needs when required.• Assist in covering company events, customer stories, and internal activities.Qualifications• Bachelor’s degree in Marketing, Media, Communication, or related field.• 1–3 years of experience in social media management and content creation.• Strong storytelling and creative writing skills.• Basic knowledge of design tools (Canva or Adobe).• Understanding of social media platforms including TikTok, Instagram, X, and LinkedIn.• Fluent in English; Arabic is an advantage.Preferred Experience• Previous experience in a tech, SaaS, or logistics-related brand.• Familiarity with B2B content, digital ads, or performance marketing concepts.• Experience producing short-form videos or directing creative shoots.Key Attributes• Creative, proactive, and highly detail-oriented.• Strong communication and time-management skills.• Ability to work in a fast-paced startup environment.• Passion for digital trends and content innovation.