Social Media Specialist

We are looking to hire a Social Media Specialist who will be responsible for elevating digital presence and brand reputation. This position is tasked with planning, creating, and managing engaging content that supports key business objectives for our client based Abu Dhabi- which is one of the largest companies in the region.This position is a contract role with an initial duration of 12 Months and is renewable.Key responsibilities: Social Media Strategy & Execution Develop and implement an organisation-wide social media strategy in alignment with corporate communication objectivesManage daily content publishing and scheduling across multiple platforms, including LinkedIn and YouTube, and other channels such as Instagram and TikTokEnsure consistent messaging and brand voice Content Creation & Storytelling Produce high-quality posts, videos, infographics, and visual content with support from the in-house creative team, while upholding high standards of accuracy and compliance, especially for operational and technical contentTranslate complex operational and technical topics into engaging, accessible stories for digital audiencesCapture on-site content across business locations, events, campaigns, and activationsCross-Functional Collaboration & Campaigns Collaborate with Operations, HR, Digital, HSE and Commercial teams to highlight key achievements and milestonesSupport and execute organisation-wide campaigns, including sustainability, safety, innovation, and talent brandingCoordinate with in-house branding team and external agencies for creative production and paid media campaignsAnalytics & Performance Optimisation Track and analyze KPIs such as engagement, reach, impressions, follower growth, and sentimentUtilise analytics tools to optimize content performance and refine audience targetingPrepare monthly dashboards and insights reports for leadership and stakeholdersCommunity Management Monitor and respond to comments, messages, and stakeholder interactions across all social platformsBuild and nurture relationships with relevant influencers, industry partners, and community groupsManage crisis communication protocols and reputation management on digital channelsKnowledge, skills & experience:Social media management platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite, LinkedIn Analytics) (Advanced)Content creation including creative concepts and copywriting Analytics and reporting Digital campaign execution Video editing, graphic design Community management tools Availability:Preference will be given to candidates available immediately or a maximum 30 days after accepting the offerWe are looking for a candidate who will be able to work in United Arab Emirates. Please apply with your resume and remember to provide us with your contact details. We will review your job application within 7 working days. Should your profile fit the requirements of the role a consultant from Edari will be in touch with you to get a deeper understanding of your profile, to discuss the role in more detail and potential next steps