Social Media Specialist

Are you the person who knows a trend before it becomes a trend?Do you naturally think in Reels, TikToks, Stories, hooks, memes, and “wait… we HAVE to post this”?Then we might be looking for you.We’re looking for a Social Media Specialist to take the lead in growing the digital presence of two international brands in Kuwait — working closely with our social media agency, marketing team, and operations teams.This isn’t just a “schedule posts and check comments” role.It’s about spotting culture, creating moments, building communities, and turning brands into something people actually want to talk about.WHAT YOU’LL BE DOINGOwn the Social GameManage the social media presence of both brands across relevant platforms.Make sure every post, caption, Reel, Story, and interaction feels unmistakably on-brand.Work with our agency to review and approve monthly content calendars and creative assets. Bring the IdeasTurn brand strategy into fresh, culturally relevant content ideas.Think beyond the content calendar — look for opportunities happening in real time.Collaborate with the agency to turn ideas into content that people actually stop scrolling for.Capture weekly mobile-first content in-store, lifestyle moments, behind-the-scenes, trends, and anything worth posting. Be the Trend RadarKnow what’s trending on Instagram, TikTok and beyond.Spot viral formats, sounds, conversations and cultural moments before they peak.Recommend ways to jump on trends without forcing them into the brand.Monitor engagement and performance to understand what’s working, what’s not, and what we should do next.Create IRL MomentsHelp develop and execute exciting offline activations — from events and booths to experiential campaigns and unexpected “WTF just happened?” moments.Work with agencies, marketing and operations to bring quarterly activation plans to life.Think about how an offline moment can become an online moment — and vice versa.Make Things HappenWork closely with marketing, operations and agency partners.Keep everyone aligned on strategy, content, campaigns and execution.Bring insights, feedback and ideas to the table — don’t just wait for the brief.WHAT WE’RE LOOKING FORBachelor’s degree in Marketing, Communications, or a related field.2–4 years of experience in social media, digital marketing or content — F&B, retail or lifestyle experience is a big plus.Strong understanding of social platforms, digital culture, trends and algorithms.A genuinely creative brain — you see content opportunities everywhere.Strong storytelling and content ideation skills.Comfortable creating and capturing content using your phone — mobile photography/videography is part of the job.Strong communication, coordination and project-management skills.Ability to work confidently with agencies and multiple internal teams.🇰🇼 KUWAIT KNOWLEDGE = NON-NEGOTIABLEYou should be based and raised in Kuwait and have a strong understanding of:🇰🇼 Kuwaiti culture🗣️ Kuwaiti dialect😂 Local humour & references🔥 Local trends & conversations👥 How people in Kuwait actually use social mediaBecause what works globally doesn't always work locally.We want someone who gets Kuwait without needing it explained.⚡ YOU’LL PROBABLY THRIVE HERE IF YOU…✨ Are naturally curious and creatively restless📲 Live and breathe social media👀 Spot trends before everyone else💭 Have 10 content ideas before the meeting ends🎯 Know the difference between a trend and a trend that actually fits the brand🤝 Love collaborating and making things happen🧠 Can turn “we need something cool” into an actual idea🚀 Take initiative instead of waiting for instructions👑 Have the potential to become a trendsetter — not just a trend followerTHE BIG QUESTION…Are you ready to make people stop scrolling?If you think you have what it takes, we’d love to hear from you.