Social Media Specialist

Company DescriptionSumw Group is a management-led partner providing art, business solutions, media, marketing, and digital transformation services across the MENA region and beyond. The organization collaborates with diverse clients to strengthen their brand presence, modernize operations, and drive growth through innovative strategies. Sumw Group’s multidisciplinary focus enables integrated solutions that connect creative expression with practical business outcomes. Team members work in a dynamic environment that values collaboration, adaptability, and regional insight. The company offers opportunities to contribute to impactful projects that blend creativity with technology and strategy.Role DescriptionThe Social Media Specialist is a full-time, hybrid role based in Riyadh, Saudi Arabia, with some flexibility for work from home. This role is responsible for planning, creating, and publishing social media content across platforms to build brand awareness and engagement. Day-to-day tasks include developing content calendars, writing and designing posts, coordinating with internal teams for campaigns, and monitoring social media channels. The Social Media Specialist will track performance metrics, analyze trends, and optimize content and strategies based on data insights. The role also involves responding to audience interactions, supporting broader digital marketing initiatives, and ensuring consistent brand messaging aligned with Sumw Group’s objectives.QualificationsCandidates should possess skills in Social Media Marketing and Marketing to plan and execute effective campaigns across platforms.Candidates should possess skills in Social Media Content Creation and Communication to develop engaging posts and interact with audiences professionally.Candidates should possess skills in Digital Marketing to coordinate social media efforts with broader online marketing strategies and measure performance.Relevant experience managing brand accounts on major social platforms (e.g., Instagram, X, LinkedIn, TikTok, Facebook) is highly beneficial.Strong written and visual storytelling abilities, with attention to detail and consistency in tone and style.Ability to analyze data, use social media and analytics tools, and present clear insights and recommendations.Demonstrated ability to work in a hybrid environment, manage time effectively, and collaborate with cross-functional teams.A diploma or degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience, is preferred.