Social Media Specialist

Role Overview:We are a leading sports and fitness solutions company in the UAE, supplying premium fitness equipment and complete gym solutions to homes, residential developments, hotels, corporate wellness spaces and commercial facilities across the UAE and GCC. We are looking for a hands-on Social Media Specialist to own the day-to-day running of our social channels. This role is focused on social media management: planning, creating, publishing and managing content, and building an engaged community around a premium brand.This is a channel and content role, not a broader marketing role. You will be the person who lives in our platforms every day, knows what works, keeps our feeds consistent and on-brand, and turns our products, projects, people and expertise into content our audience wants to follow.

Key Responsibilities

Channel ManagementOwn and manage the company's social media accounts, primarily Instagram and LinkedIn, with support for TikTok, Facebook and YouTube where relevant.Build and maintain a monthly content calendar with a balanced mix of products, projects, people, expertise, brand stories and seasonal moments.Schedule and publish all posts, Stories, Reels and carousels on time, with accurate captions, hashtags, tags and locations.Keep profiles, highlights, bios and links up to date and consistent with our premium brand identity.Monitor platform updates, new features and algorithm changes, and adapt the content approach accordingly.Content Creation & CoordinationCreate day-to-day social content, including short-form video, Stories, photos and simple graphics, using a phone and tools such as CapCut, Canva or Adobe apps.Write engaging, on-brand captions in both English and Arabic.Capture behind-the-scenes, showroom, installation and team content on the ground.Brief and coordinate designers, photographers and videographers for larger content pieces and shoots, making sure assets are delivered on time and to standard.Maintain an organised content library of approved photos, videos and brand assets.Community ManagementManage daily community activity across comments, direct messages, tags and mentions, responding promptly and professionally in English and Arabic.Route sales, service and partnership enquiries to the right internal team and follow up to make sure they are handled.Monitor brand mentions and conversations, and flag any sensitive comments or issues quickly.Engage proactively with relevant accounts, clients, partners and communities to grow reach and relationships.Creator & Influencer CollaborationsIdentify relevant trainers, athletes, creators and wellness voices in the UAE and GCC.Manage collaborations from outreach and briefing through to content approval, posting and reporting.Repost and amplify user-generated and partner content in line with brand guidelines.Performance & ReportingTrack channel performance using native analytics and scheduling tools (for example Meta Business Suite, LinkedIn Analytics, Later or Sprout Social).Prepare a clear monthly report covering reach, engagement, follower growth, top-performing content and key learnings.Use results and platform trends to recommend practical improvements to content and posting strategy.

Requirements

Experience3 to 5 years' hands-on experience in social media management, with direct ownership of brand accounts.A strong portfolio showing content you created and accounts you managed, with evidence of engagement and follower growth.Experience in fitness, wellness, sport, luxury retail, hospitality or premium lifestyle brands is preferred.SkillsFluent Arabic is essential, alongside excellent written and spoken English.Strong knowledge of Instagram and LinkedIn: formats, best practices, trends and analytics.Confident creating short-form video and Reels, with good basic editing skills.Excellent copywriting skills, with a natural, engaging tone in both languages.Experience with scheduling and analytics tools such as Meta Business Suite, Later, Hootsuite or Sprout Social.Good eye for visual quality and an understanding of what premium content looks and feels like.