SOCIAL MEDIA SPECIALIST — SOHLARA

We are looking for a Social Media Specialist to own and grow Sohlara’s presence across social media. Sohlara is a modern wellbeing brand focused on burnout, recovery, stress, energy, and sustainable performance. Our goal is to make these topics easier to understand, more relevant, and more actionable for people navigating demanding lives and careers. We want social media to become one of the key channels through which people discover, understand, and build trust in Sohlara. We are not looking for someone who simply publishes posts. We are looking for someone who understands how social media works, knows how to build a consistent brand presence, follows performance closely, and constantly identifies opportunities to grow the brand organically. WHAT YOU’LL DOManage Sohlara’s social media accountsHelp develop and implement the social media strategyBuild and manage the editorial calendarPlan content distribution across platformsCoordinate required assets with the design, video, and marketing teamsSchedule and publish postsManage Stories, Highlights, and recurring social formatsMonitor comments, messages, and community interactionsHelp build an engaged community around SohlaraIdentify relevant trends and opportunities for the brandMonitor competitors, creators, and strong brands in the wellbeing and lifestyle spaceTrack social media performance and identify what is workingRecommend adjustments based on dataIdentify the formats, topics, and directions worth developing furtherContribute to the organic growth strategy of Sohlara’s social channelsSOCIAL MEDIA AT SOHLARA IS MORE THAN POSTING For us, this role is not about: “We need three posts this week, so let’s publish three posts.” We want every period of communication to have a clear purpose. You should constantly be asking: What are we trying to achieve?Who are we trying to reach?Which formats are performing best?What generates engagement?What brings relevant followers?What gets shared or saved?What drives traffic to the website?What should we repeat?What should we stop doing?What should we test next? We want someone who sees social media as a channel for brand building and growth, not just a publishing calendar. COMMUNITY MANAGEMENT A key part of the role is understanding and managing the relationship between Sohlara and its audience. You will: Monitor and manage comments and messagesIdentify recurring questions and themesUnderstand how the community reacts to different topicsShare relevant audience insights with the teamHelp develop how Sohlara communicates on social mediaContribute to building a real community, not just increasing follower countSOCIAL MEDIA GROWTH We want someone who is constantly thinking about growth. That means understanding and tracking: Follower growthReachEngagement rateSharesSavesProfile visitsWebsite clicksSocial media trafficPerformance by formatOrganic account growth We are not interested in growing numbers for the sake of it. We want to build a relevant audience for Sohlara. RESEARCH & TREND AWARENESS Social media changes quickly, so research and trend awareness are a major part of the role. We expect you to stay close to: Social media trendsNew formatsPlatform updatesAudience behaviorBrands with strong social strategiesRelevant creatorsCompetitorsInternational benchmarksOrganic growth opportunities We do not want to copy what others are doing. We want to understand why something works and whether it can be intelligently adapted for Sohlara. WHAT WE’RE LOOKING FOR We are looking for someone who: Has hands-on experience in social mediaUnderstands Instagram, TikTok, Facebook, and platform-specific formatsKnows how to manage an editorial calendarHas a strong sense of brandUnderstands the difference between reach, engagement, follower growth, and trafficKnows how to read and interpret social media insightsIs highly aware of trends and audience behaviorIs organized and able to manage multiple initiatives at onceTakes initiativeWorks well with designers, videographers, and marketing teamsCan turn social media data into clear recommendationsPays attention to detail and brand consistency A strong level of English is an important advantage for this role. 📊 SCORECARD — HOW WE EVALUATE THE ROLE 1. Social Media Growth — 25% Contributes to the healthy and consistent growth of Sohlara’s social media accounts. We look at the evolution of reach, engagement, follower growth, profile visits, and traffic generated from social media. 2. Strategy & Organization — 20% There is a clear logic behind the social media calendar and activity. Posts are not published randomly. They are part of a broader direction and serve clear objectives. 3. Brand Understanding — 20% Understands Sohlara deeply and ensures that the brand feels consistent across all platforms. Knows what fits Sohlara and, just as importantly, what does not. 4. Analysis & Optimization — 15% Looks at results and turns data into action. Can clearly say: “This format works.” “We are losing engagement here.” “This topic generates a lot of saves.” “We should test more of this direction.” 5. Trend Awareness & Initiative — 10% Stays closely connected to what is happening in social media and proactively brings new opportunities, formats, and directions to the team. 6. Community Management — 10% Helps build an active, relevant community and maintains a thoughtful, consistent relationship with people interacting with the brand. ⭐ IDEAL FOR US You are the kind of person who opens Instagram or TikTok and does not just see posts. You notice: Which brands are growingWhich formats are performingWhat generates engagementWhich trends are emergingWhat could be adaptedWhat we could do differently or better And then you come to the team and say: “I noticed this. I think we should test X for Sohlara.” We want Sohlara to build a social media presence that is relevant, premium, recognizable, and constantly growing. We do not just want to be present. We want to build something people intentionally choose to follow. If this sounds like you, send us your CV + examples of social media accounts you have managed. 📍 Bucharest | Full-time🌿 SOHLARA