Sr. Content Creator

Company Description Yatri is the official Mumbai Local app designed to revolutionize city commuting with smarter, simpler, and more reliable solutions. The app provides live locations of Mumbai local trains, digital metro ticketing, and real-time updates on commute news, mega blocks, and service alerts. It integrates multiple modes of travel to facilitate seamless journeys in Mumbai and other cities including Delhi, Bangalore, Pune, Kochi, and Kanpur. With metro ticketing live in select cities, Yatri ensures commuters stay informed and connected for hassle-free travel experiences. Role Description This is a full-time, on-site Content Creator role based in Mumbai. The Content Creator will be responsible for developing, curating, and managing engaging content across platforms to enhance Yatri’s digital presence. Responsibilities will include generating ideas, crafting social media posts, creating content for paid ads, writing blog articles, creating multimedia content, and monitoring the performance of campaigns. The role will also involve brainstorming with the team to ensure alignment with brand voice and goals. Website-Leading IT Solutions & Consulting Services | CDP India Pvt LtdYatri - The Official Mumbai Local App by Indian Railways Key Responsibilities · Create, develop, and adapt content for organic social media and paid advertising campaigns across platforms · Actively feature on camera, act in videos, and confidently represent the Yatri brand in both scripted and unscripted content · Manage and contribute to social media presence, digital marketing initiatives, and online community engagement · Conduct research to identify trends, generate ideas, and support innovative content strategies · Write, proofread, and edit content with strong attention to detail · Collaborate closely with cross-functional teams to ensure alignment with brand voice and campaign goals Event coordination with team and vendors for BTL activities and events Required Skills & Qualifications · Proficiency in content creation, creative writing, and storytelling techniques · Mandatory graphic design and video editing skills using Adobe Creative Suite, Canva, or similar tools · Strong writing, proofreading, and editing skills · Excellent communication skills and the ability to work effectively with cross-functional teams · Experience in social media management, digital marketing, and community engagement · Ability to adapt quickly to emerging trends and platform changes · Bachelor’s degree in Journalism, Communications, Marketing, or a related field Also, candidate should share their Instagram profile, or any page they are managing or have managed in the past.