Sr. Digital Marketing Executive (E-commerce)

Company Description Digify Digital is a reputed digital marketing agency offering a comprehensive range of services, including paid media, UI/UX design, digital strategy, eCommerce marketing. The team focuses on creating exceptional digital experiences across the entire consumer journey. Digify Digital partners with clients to drive measurable growth, performance, and brand visibility. Joining Digify Digital means working in a results-oriented environment committed to innovation, collaboration, and continuous improvement.Role Description Google Shopping | Meta Ads | Performance MarketingDigify Digital is looking for a hands-on Performance Marketing Specialist with strong experience running and optimising e-commerce shopping campaigns across Google and Meta.This is not a general digital marketing or social media role. We are specifically looking for someone who understands how to drive online sales profitably, analyse performance and continuously improve ROAS.What we needStrong hands-on experience with Google Shopping campaignsExcellent knowledge of Google Performance Max, Search and remarketingExperience managing Google Merchant Center and product feedsStrong experience with Meta e-commerce campaigns, including:Advantage+ Shopping CampaignsCatalog / Dynamic Product AdsRetargeting and prospectingUnderstanding of the complete e-commerce funnel: traffic → product view → add to cart → checkout → purchaseStrong understanding of ROAS, CPA, conversion rate, AOV and customer acquisition costAbility to analyse campaign performance and identify why campaigns are or are not convertingComfortable with GA4, Meta Pixel, Conversion API and trackingExperience testing audiences, creatives, offers, landing pages and product setsAble to manage budgets and scale winning campaigns without destroying efficiencyImportantWe are particularly interested in candidates who have managed real e-commerce brands with meaningful monthly media budgets.When applying, please share:E-commerce brands/accounts you have managedApproximate monthly advertising budgets handledGoogle Shopping / Performance Max experienceMeta Shopping / Catalog campaign experienceExamples of ROAS or revenue growth you have achievedIf your experience is mainly social media management, content creation or awareness campaigns, this role will probably not be the right fit.QualificationsExperience in performance marketing for eCommerce, including paid search, paid social, and remarketing campaigns.Proficiency with analytics and advertising platforms (e.g., Google Ads, Meta Ads, Google Analytics, eCommerce tracking tools).Strong analytical mindset, comfort with KPIs such as ROAS, CPA, CTR, conversion rate, and ability to optimize based on metrics.Ability to work on-site in Dubai, manage multiple campaigns, and meet deadlines in a fast-paced environment.Relevant bachelor’s degree in Marketing, Business, Digital Media, or a related field; prior agency or eCommerce experience is an advantage.