Sr. Manager, Marketing (FMCG Division)

Sr. Manager, Marketing (FMCG Division)Job Category: MarketingJob Type: Full TimeJob Location: TejgaonVacancy: 1Salary: 300kKey Responsibilities1. Brand Strategy & Business GrowthDevelop and execute brand strategies to strengthen market positioning and drive sales growth.Support annual marketing plans, business targets, and portfolio growth initiatives.2. Market Research & Consumer InsightsAnalyze consumer behavior, category trends, market share, and competitor activities.Conduct regular market visits to assess brand visibility and identify growth opportunities.3. Product Development & InnovationLead new product development (NPD), formulation planning, and product testing initiatives.Collaborate with R&D and cross-functional teams on innovation, packaging, and cost optimization.4. Packaging, Pricing & Portfolio ManagementOversee packaging development and design enhancement activities.Conduct pricing reviews and coordinate with finance and supply chain teams to maintain profitability.5. Integrated Marketing Communication (ATL, BTL & Digital)Plan and execute ATL, BTL, digital, PR, activation, influencer, and consumer campaigns.Supervise media planning, creative development, and agency deliverables.6. Trade Marketing & Channel DevelopmentDevelop channel-specific strategies across traditional, modern, and e-commerce channels.Improve retail visibility through POSM, merchandising, trade promotions, and activation programs.7. Budgeting & Performance ManagementPrepare and manage annual marketing budgets with ROI-focused execution.Monitor campaign KPIs and present business performance reviews.8. Stakeholder & Agency ManagementManage external agencies including creative, media, digital, and research partners.Coordinate with sales, finance, supply chain, production, and R&D teams to achieve business goals.Educational RequirementsEducation Backgraound:Master’s degree in Marketing, Business Administration, or a related discipline from a reputed institution.Candidates from other disciplines may apply with relevant professional experience.Experience Requirements7–8 years of experience in the FMCG industry, primarily in Marketing or Brand Management.Experience in multinational companies or reputed conglomerates will be considered an advantage.Skills & CompetenciesStrong understanding of consumer behavior and brand management principles.Expertise in digital marketing and integrated campaign development.Excellent analytical, communication, and project management skills.Ability to lead cross-functional teams and manage multiple projects effectively.Compensation & BenefitsAttractive salary and benefits package (Negotiable)Provident fundGratuityProfit sharingTwo festival bonusesGroup insurance policySubsidized lunch facilityOther benefits as per company policyE-mail: career@munshicorp.com