Sr Marketing Executive

Sr Marketing Specialist - Branding, PR & SalesAbout UsWe develop smart, sustainable, and scalable digital solutions that help organizations simplify business processes, transform data into decisions, and unlock opportunities for growth and innovation.Website: www.lamdax.saAbout The RoleWe are looking for a creative and commercially minded Sr Marketing Specialist - Branding, PR & Sales to strengthen LamdaX's brand presence, execute marketing initiatives, support PR activities, and contribute to business growth and sales.The role combines branding, digital marketing, content, PR, lead generation, and business development support, working closely with management, sales, product, and creative teams.Key ResponsibilitiesBranding & MarketingDevelop and maintain LamdaX's brand identity and ensure consistency across all channelsSupport brand strategies, campaigns, and marketing initiativesResearch market trends, customer behavior, and competitors to identify opportunitiesDevelop creative concepts and marketing content that increase brand awareness and engagementCoordinate with designers, content creators, copywriters, and other creative resourcesSocial Media & ContentManage LamdaX's social media presence and content calendarCoordinate the creation, review, and publishing of contentMonitor performance and recommend improvements to increase engagement and reachEnsure all content reflects LamdaX's brand voice and visual identityPublic Relations (PR)Support PR strategies and initiatives to strengthen LamdaX's public image and market presenceCoordinate PR campaigns, announcements, media materials, and external communicationsIdentify relevant media, industry, and networking opportunities that increase brand visibilityMaintain consistent messaging across external communications and public-facing channelsSales & Business DevelopmentSupport lead-generation and customer acquisition initiativesIdentify and qualify potential business opportunitiesConduct market and customer research to understand target audiences and opportunitiesAssist with lead follow-up and business development activitiesCampaign & Project CoordinationCoordinate marketing projects from concept through executionManage timelines, approvals, revisions, and deliverablesTranslate business requirements into clear creative briefs and actionable tasksCoordinate with internal teams and external agencies or freelancers when requiredReporting & PerformanceTrack marketing, social media, brand, and lead-generation KPIsPrepare regular performance reports and evaluate campaign effectivenessUse data and customer insights to recommend improvementsRequired Qualifications & ExperienceBachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field4 years+ of relevant experience in marketing, branding, PR, social media, account management, or a related rolePractical experience in brand management and marketing campaign executionUnderstanding of digital marketing, social media, PR, and customer engagementStrong communication, negotiation, and coordination skillsAbility to manage multiple projects and prioritiesCreative thinking combined with commercial and business awarenessExperience working with creative teams and external resourcesPreferred SkillsBrand Strategy & ManagementPublic RelationsSocial Media & Content MarketingDigital MarketingCreative DirectionSales & Lead GenerationMarket & Trend AnalysisClient/Account ManagementProject ManagementPresentation & CommunicationNegotiationGraphic Design understandingKey CompetenciesCreativity & InnovationCommercial AwarenessBrand OwnershipCommunicationCollaborationOrganization & ExecutionProblem SolvingCustomer FocusSuccess in This RoleSuccess will be measured by the ability to:Strengthen and maintain a consistent LamdaX brand identityIncrease brand awareness, engagement, and PR visibilityDeliver effective marketing and PR campaigns on timeGenerate and support qualified sales opportunitiesImprove marketing effectiveness using data and customer insightsBuild strong collaboration between marketing, sales, creative, and management teams