Sr. Specialist, Corporate Trade Plan

Responsibilities:Develop and manage trade campaign strategies and promotional plans for Small Format stores, considering channel characteristics, customer behavior, and business objectives.Establish format-specific campaign guidelines, promotional mechanics, and investment approaches to support sales growth and improve store performance.Collaborate with Category, Marketing, and Operations teams to ensure campaigns are effectively executed across stores. Analyze campaign performance, sales results, and promotional effectiveness to identify opportunities and recommend improvement actions.Provide insights and recommendations to enhance trade planning and maximize commercial impact.Qualifications:Bachelor's degree in Marketing, Business Administration, Economics, Retail Management, or a related field. MBA is an advantage.Minimum 8 years of experience in Trade Marketing, Commercial Planning, Category Management, Retail Marketing, or Commercial Strategy within retail or FMCG industries.Strong understanding of modern retail business, promotional planning, category management, and customer purchasing behavior.Proven experience in developing annual trade campaign strategies that drive sales, customer traffic, transaction, basket size, and market share.