Strategic Brand Consultant (FMCG)Engagement Type: Project-based / Full Time / ConsultantExperience: 8–15 yearsBackground: FMCG brands + Agency experience (mandatory)

Role OverviewWe are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.Key ResponsibilitiesBrand & Business StrategyDevelop brand positioning, category frameworks, and communication territoriesBuild GTM strategies for launches, relaunches, and market expansionsDefine brand architecture and long-term growth roadmapTranslate business objectives into clear brand KPIsMedia & Communication StrategyCreate integrated media plans (Digital + Offline)Lead AOP planning (Quarterly / Annual)Define media mix, budget allocation, phasing, and reach-frequency logicAlign media strategy with creative idea and consumer journeyWork closely with performance teams on funnel strategyConsumer & Market IntelligenceConduct category, competitor, and consumer insight analysisIdentify white spaces and emerging trends in FMCGUse data (sales, media, digital, ORM, social listening) to sharpen strategyBuild insight-led storytelling, not generic decksClient & Internal CollaborationAct as strategic SPOC for senior client stakeholdersGuide creative, content, and media teams with clear strategic inputsReview and elevate decks before client presentationsEnsure strategic consistency across all brand touchpointsRequired Skill SetProven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)Strong agency background (Creative / Media / Integrated agencies)Deep understanding of:Brand strategyMedia planning & buying logicDigital ecosystems (Social, Search, Influencer, Programmatic)Ability to connect business goals → insight → idea → mediaExcellent presentation & storytelling skillsComfortable with both strategy thinking and execution realitiesNice to HaveExperience working on national / regional FMCG brandsExposure to rural + urban media planningExperience with retail & on-ground activationsPrior consulting or CXO-level advisory exposureWhy This Role Is CriticalFMCG brands need thinking partners, not just executionWe are building long-term brand platforms, not campaign-only ideasYou will influence how brands are built, scaled, and sustainedIdeal Consultant ProfileThinks like a brand ownerUnderstands media economicsCan challenge briefs constructivelyBelieves in insight-first, execution-aware strategy