الاستراتيجيات والتخطيط | Strategy & Planning

We are looking for a Strategy & Planning Manager to lead the development of marketing strategies and plans, translating business objectives into clear, actionable, and measurable initiatives while leading teams and driving strategic direction.

Key Responsibilities

Lead the development of marketing and advertising strategies aligned with business objectives.Develop paid media strategies, including channel selection, audience targeting, budgets, objectives, and KPIs.Lead campaign and initiative planning from ideation through execution and performance measurement.Analyze market trends, competitors, audience behavior, and performance data to identify opportunities and develop strategic recommendations.Translate business and client objectives into clear strategies and actionable plans.Lead the development of strategic briefs and guide creative, content, and performance teams to ensure alignment with the overall strategy.Review campaign performance, identify key insights, and provide actionable recommendations.Develop testing frameworks for audiences, messaging, creatives, and channels, and evaluate their results.Oversee strategic and performance reporting and present insights and recommendations to clients and stakeholders.Manage priorities, resources, and budgets related to marketing and paid media plans.Lead, mentor, and develop the Strategy & Planning team.Build and improve planning frameworks, processes, and methodologies to enhance efficiency and consistency.Collaborate closely with Account Management, Creative, Content, Media, and Performance teams to ensure effective execution of strategic plans.Stay up to date with market trends, digital platforms, and emerging opportunities to continuously improve strategic planning.

Requirements

Strong experience in marketing strategy, planning, or digital marketing, preferably within an agency environment.Proven experience in team leadership and managing multiple projects or initiatives.Strong understanding of digital marketing, paid media, and performance KPIs.Strong analytical skills with the ability to translate data into actionable insights and strategic decisions.Experience developing marketing strategies, annual plans, campaign strategies, and go-to-market plans.Excellent presentation and communication skills, with the ability to present strategic recommendations to senior stakeholders and clients.Strong stakeholder management and cross-functional collaboration skills.Excellent leadership, prioritization, problem-solving, and decision-making abilities.Proficiency in Excel / Google Sheets and PowerPoint / Google Slides; familiarity with analytics and dashboarding tools is a plus.