Strategy Manager

About the CompanyYIBI Hantang supports selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. We combine brand strategy, consumer insight, category development, strategic partnerships, and localized market development.About the RoleWe are seeking a Strategy Manager based in Los Angeles to support strategic projects involving international consumer and lifestyle brands. The role is suited to professionals who understand brand strategy, consumer behavior, market dynamics, and how brands identify sustainable growth opportunities across categories and markets.ResponsibilitiesAnalyze consumer, category, and competitive trends.Evaluate growth and market-expansion opportunities for selected international brands.Support brand-positioning and market-entry discussions.Assess potential category extensions and strategic partnerships.Translate research and consumer insights into clear strategic recommendations.Identify emerging U.S. brands and business models with international potential.Support selected China-market projects.QualificationsExperience in strategy, brand strategy, consumer strategy, market research, or consulting.Experience in fashion, beauty, fragrance, wellness, lifestyle, or consumer industries is preferred.Strong analytical and strategic-thinking capabilities.Ability to translate market information into actionable recommendations.International or cross-market experience is valued.Required SkillsBusiness StrategyBrand StrategyConsumer InsightsMarket ResearchMarket ExpansionGrowth StrategyFashion & LifestyleEqual Opportunity StatementYIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.