SVP Digital innovation

Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform lets users manage campaigns, tracking, and reporting through natural language conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new interfaces. PaidSync.ai connects core measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, enabling integrated targeting, tracking, and performance insights. Every change is drafted for user review and requires explicit approval, reinforcing transparency and control. Founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with $500M+ in managed ad spend, PaidSync.ai is a verified partner across Google, Meta, LinkedIn, and TikTok.Role Description The SVP Digital Innovation will lead the strategic vision, development, and optimization of PaidSync.ai’s AI-driven ad management products and digital capabilities. This full-time remote role involves overseeing cross-functional initiatives that enhance the platform’s automation, analytics, user experience, and partner integrations. The SVP will collaborate with product, engineering, data science, marketing, and customer success teams to identify new opportunities, define roadmaps, and drive execution from concept to launch. Day-to-day responsibilities include evaluating emerging technologies, guiding experimentation and pilots, establishing innovation frameworks, and ensuring that digital solutions align with customer needs, regulatory standards, and business goals. The SVP will also cultivate strategic partnerships across ad platforms and measurement providers, champion a culture of continuous improvement, and report regularly on performance, impact, and future priorities to the executive team.Qualifications Strong analytical skills and data-driven decision-making capabilities to evaluate performance, identify opportunities, and guide optimization.Proven experience in strategic planning and digital product strategy, especially within marketing technology, ad technology, or AI-driven platforms.Advanced project management skills to lead complex, cross-functional initiatives from discovery through implementation and iteration.Experience building and managing strategic partnerships with technology vendors, ad platforms, agencies, and enterprise clients.Research skills to assess emerging technologies, market trends, competitive landscapes, and evolving customer needs.Demonstrated leadership in senior roles, with the ability to inspire, mentor, and align diverse teams around innovation goals.Excellent communication and stakeholder management skills, including the ability to present complex concepts to technical and non-technical audiences.Background in digital advertising, performance marketing, marketing analytics, or related fields; experience with major ad platforms and measurement