Tactical Planning Manager
Empresa Confidencial · London Area, United Kingdom
Apply & track with Apply Edge- Development and delivery of Quarterly Sales Campaigns in accordance with retained contribution margins, including above the line tactical and volume bonus related programmes
- Analyse and report on Motor and competitor sales performance reporting on specific trends within the market place
- Working with the Director of Logistics to plan and maintain new car stock for Motor UK
- Maintenance of annual sales plan document, adjusting according to requirements
- Submission of overlays to support business requirementsResponsibilities
- In conjunction with the Director of Product and Planning, develop all key above the line national promotions across Retail and Motability sales channels
- Ensure that commercial policy terms align with required key business objectives – including dealer margin, volume related bonus levels and demonstrator support
- Develop accurate short, medium and long range sales forecasts by model and channel for business planning and production volumes taking all variables into account. Report on variances and develop strategic solutions to address any deviation from plan
- Act as the industry expert within Motor, supporting all other departments including all aspects of above the line promotions
- Research and develop proposals for new customer offers such as finance, insurance and servicing
- Work closely with colleagues from Motor Finance to ensure both acquisition and retention strategies are optimised
- Produce quarterly sales campaign documents and formulate overlays as and when required to be communicated to dealer network
- Work with Product Manager to ensure new vehicle launches are supported with correct launch offers versus competitor basket
- Align with Product Manager in production of quarterly Cost of Contract report and index position across retail and Motability
- Work with finance team to review contribution margin and incentive spend in line with business objectivesQualifications
- Strong analytical planning and organisational skills
- Commercial experience in a field based or head office role
- Project management skills
- Presentation skills / influencing ability
- High level of numeracy, advanced skills of Microsoft Excel
- Efficient and exceptional attention to detail
- Motor industry experience and wide industry knowledge
- Capable of working under pressure and tight deadlines
- Be prepared to travel as required, be flexible regarding working times
- Assist with other Sales & Marketing related initiatives as required