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Team Lead – Marketing Analytics

Trust In SODA · Hamburg, Germany

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We're working with one of Europe's leading digital consumer businesses as they continue to invest heavily in data, technology and customer growth.About the RoleThey're looking for a Team Lead – Marketing Analytics to own one of the most commercially important analytics functions in the company. This isn't a reporting role. It isn't a dashboard role. And it definitely isn't about producing numbers for someone else to interpret. This is an opportunity to lead a talented multidisciplinary team while becoming the go-to expert on how marketing performance is measured across the business. You'll influence major investment decisions, shape strategy, and build the analytical capabilities that help the company make smarter, faster decisions.ResponsibilitiesOwn the domain. You'll define the vision, roadmap and priorities for Marketing Analytics, deciding what gets built, why it matters and where the biggest impact can be made.Solve meaningful problems. From Marketing Mix Modelling and attribution through to incrementality testing and experimentation, you'll ensure every marketing decision is backed by robust, reliable analytics.Build an outstanding team. You'll lead analysts, data scientists and analytics engineers, helping them grow while creating a collaborative, high-performing culture.Have a seat at the table. You'll work directly with senior leaders across Marketing, Product, Finance and Technology, turning complex data into commercial decisions that drive growth.Create something that lasts. Rather than delivering one-off analysis, you'll build scalable analytics products and measurement frameworks that become part of how the business operates.QualificationsHas significant experience in Marketing Analytics, Data Science or a similar analytical field.Has successfully led and developed high-performing analytics teams.Required SkillsKnows Marketing Mix Modelling (MMM), attribution and incrementality inside out.Loves connecting data with commercial strategy.Can confidently influence stakeholders at every level, including senior leadership.Enjoys mentoring others just as much as solving complex analytical challenges.Is naturally curious, proactive and always looking for better ways to solve problems.