Team Lead Marketing Analytics (relocation to Munich)

(Senior) Team Lead Marketing AnalyticsLocation: Munich, hybridOur client is a high-growth travel tech marketplace operating at scale: millions of guests, tens of thousands of supply partners, and a data-driven culture at the core of how we grow.The Marketing Technology department is expanding, and they are building a dedicated Marketing Analytics function from scratch. This is a rare opportunity to shape something from the ground up at a company where data genuinely drives strategy.Your teamYou'll be the founding lead of a new Marketing Analytics team embedded within the Marketing Technology department. From day one you'll work closely with senior marketing stakeholders across channels and collaborate with data scientists and data engineers to build best-in-class analytical solutions.The tech stackDatabase: AWS stack (Redshift, Athena, Glue, S3)Data Pipelines: Airflow, dbtVisualization: LookerAnalytics: SQL, PythonCollaboration: Git, Jira, Confluence, SlackWhat you'll doLead and develop a team of 2 data analysts, fostering collaboration, continuous learning, and analytical excellencePartner with senior marketing leadership on strategic initiatives, providing insights that directly influence channel strategy, budget allocation, and revenue growthTranslate marketing logic across a diverse channel mix (Performance Marketing, SEO, CRM, Affiliate) into clear analytical requirements, and communicate findings to both technical and commercial audiencesSupport the Marketing Technology team on tracking implementation, event design, and data flows to ensure data quality and a reliable reporting infrastructureStay hands-on as an individual contributor (approx. 50% of time, especially in the early phase), diving deep into the details when it mattersBuild out the team over time, hiring top talent, setting clear goals, and growing people professionally and personallyWhat you bring5+ years of experience in Marketing Analytics or Customer Analytics, ideally within a B2B or B2C organisation where marketing is a core performance driver and spans multiple channelsDeep hands-on expertise in at least one of the following: attribution modelling, cost and revenue allocation, or bidding strategyPrior people management experience is a mustA proven track record of engaging executive and senior stakeholders, communicating complex analytical topics clearly and confidentlyA mission-driven, customer-centric mindset: you start with business goals, translate them into analytical solutions, and break down complexity into actionable insightsActive use of AI tools in your day-to-day work (coding, planning, workflows), and the ability to bring your team along on that journeyWhat's in it for youImpact: your analysis shapes channel strategy and budget decisions at scale, with direct visibility into outcomesOwnership: you're building the function, not inheriting it; the team, the processes, the standards are yours to defineGrowth: learning culture, mentorship, personal development budgets, with a strong AI lensGreat people: international, high-calibre colleagues who push each other and celebrate togetherFlexibility: hybrid setup (50% in-office), plus up to 8 weeks/year from other locationsPerks: travel benefits, gym discounts, events across nearly 30 offices worldwide