TikTok Channel Lead

Location ：US（preference for La）About Role：We are a fast-growing Chinese consumer electronics brand, expanding aggressively in North America. Our products are already stocked in Best Buy, Target, and other major retail chains, with a growing Amazon business and a direct-to-consumer website.We are looking for a U.S.-based market-builder to bring the brand to life for North American consumers.You will own the overall TikTok strategy and growth for North America, translating product strengths into locally resonant content and experiences that make Torras a truly influential and vibrant brand in the market.Job Description：Build and scale the TikTok business from scratch in assigned regions, including market entry strategy, channel setup, and operational execution.Develop localized content strategies that adapt Torras’ product stories to each market’s cultural nuances, consumer habits, and platform trends.Drive end‑to‑end campaign and sales performance – from content planning and creator partnerships to live‑streaming, ad optimization, and conversion tracking.Manage key relationships with local influencers, agencies, platform operation teams, and service providers to unlock breakthrough growth.Analyze data to identify growth levers, test hypotheses, and continuously refine the business model – balancing short‑term revenue with long‑term brand equity.Collaborate cross‑functionally with product, supply chain, design, and marketing teams to ensure seamless execution and alignment with global brand standards.Own the P&L for your markets, reporting on KPIs, budgets, and forecasting to senior leadership.Stay ahead of platform updates and competitor moves, proactively adjusting strategies to maintain a competitive edge.Key Requirements：Bachelor’s degree in Business, Marketing, International Trade, or a related field.3+ years of experience in business development, e‑commerce, digital marketing, or account management – with a strong preference for candidates who have worked on TikTok, Douyin, or other short‑video commerce platforms.Proven track record of driving growth in overseas markets, preferably in consumer electronics, tech accessories, or lifestyle brands.Deep understanding of TikTok content dynamics – you know what hooks, persuades, and converts across different cultures.Strong analytical skills and data‑driven decision‑making ability; comfortable using analytics tools to uncover opportunities.Willingness to travel frequently to key markets for field research, partner meetings, and business development activities.Why join us？At Torras, we operate with a partner‑entrepreneur model: you will have operational autonomy, profit‑sharing opportunities, and a clear career growth path. We provide the product, R&D, supply chain, and brand infrastructure – you run the market front end.If you want to build something truly yours, shape the global strategy of a leading brand, and make a tangible impact in the exciting world of TikTok commerce – this is the role for you.