Tiktok Shop Business Development Manager

Influu • Full-time • Los Angeles, California, United States (Hybrid)Job Description for Business Development & Sales Manager role:Role OverviewWe’re looking for a proactive and results-driven Business Development & Sales Manager to help grow Influu’s brand client portfolio across TikTok Shop, e-commerce, beauty, fashion, lifestyle, wellness, and consumer product categories.In this role, you’ll be responsible for identifying potential brand clients, conducting discovery calls, presenting Influu’s services, preparing customized proposals, and managing the sales pipeline from lead generation to closing. You’ll also work closely with internal teams to ensure client expectations are clearly communicated and smoothly handed off after closing.This role is ideal for someone who understands TikTok Shop and social commerce, enjoys building relationships with brands, and can translate client needs into customized marketing solutions that drive GMV, creator collaboration, content volume, and conversion growth.Key ResponsibilitiesIdentify and research potential brand clients across TikTok Shop, e-commerce, beauty, fashion, lifestyle, wellness, and consumer product categoriesSchedule and conduct discovery calls to understand each brand’s business model, challenges, goals, and TikTok Shop needsPresent Influu’s services, including affiliate management, creator outreach, paid creator collaborations, livestream operations, short video production, TikTok Shop strategy, and paid adsPrepare customized proposals, service packages, pricing structures, and follow-up materials based on client goals and budgetManage the sales pipeline from lead generation to closing, including follow-ups, negotiations, and contract coordinationBuild and maintain relationships with brand founders, marketing teams, e-commerce managers, and TikTok Shop operatorsAct as the first point of contact for prospective clients before onboardingClearly communicate client expectations, campaign objectives, deliverables, timelines, and pricing to internal teamsSupport a smooth handoff from the sales stage to account management and operations teamsStay updated on TikTok Shop trends, creator commerce, affiliate marketing, livestreaming, and e-commerce growth strategiesResearch competitor brands, creator strategies, category performance, and TikTok Shop case studies to support sales conversationsAnalyze potential clients’ TikTok Shop presence, product positioning, creator content, and growth opportunitiesProvide strategic recommendations to brands on how Influu can help improve GMV, content volume, creator collaboration, and conversion performanceWork closely with internal teams, including creator management, livestream, content production, paid ads, and account managementAssist in creating pitch decks, case studies, sales scripts, service menus, and proposal templatesTrack business development activities, client communications, and deal progress using CRM or internal tracking systemsWho We’re Looking ForStrong ownership mentality: you manage opportunities like they’re your own businessConfident communicator with brand founders, marketing teams, agencies, and internal stakeholdersSales-oriented and relationship-driven, with the ability to build trust and move conversations forwardStrategic thinker who can understand client needs and translate them into customized marketing solutionsHighly organized with excellent follow-through and attention to detailAnalytical and metrics-minded; comfortable discussing GMV, ROI, conversion rate, and performance driversProactive problem-solver who can handle ambiguity and tight deadlinesCollaborative team player who can work cross-functionally with internal teamsFamiliarity with TikTok Shop, influencer marketing, affiliate marketing, and social commerce is a strong plusRequirements1–3+ years of experience in business development, sales, e-commerce, agency work, influencer marketing, or related rolesStrong understanding of TikTok, TikTok Shop, influencer marketing, affiliate marketing, livestream commerce, and social commerceExcellent communication, presentation, negotiation, and relationship-building skillsAbility to understand client needs and translate them into customized marketing solutionsProven ability to manage multiple leads, proposals, and follow-ups at the same timeProficiency in spreadsheets, CRM or lead tracking systems, and presentation toolsComfortable working in a fast-paced, onsite startup environmentBilingual English/Mandarin is a strong plusBonus: experience working with beauty, wellness, lifestyle, fashion, or consumer goods brandsBonus: experience preparing pitch decks, proposals, or client-facing presentations