Tourism Marketing Consultant (m/f/d)

Tourism Marketing Consultant (m/f/d) 📍 Munich | Frankfurt |🕒 Full-time | 🌍 German as First LanguageAre you passionate about travel, lifestyle, communication, and marketing?We’re looking for a Tourism Marketing Consultant (m/f/d) with German as their first language to join our international team and lead high-impact PR and marketing campaigns for top clients in the tourism and lifestyle sectors. ABOUT USExpertise Meets InnovationKLEBER GROUP is a leading consultancy with over three decades of expertise in tourism development, investment, marketing, and communication.We partner with major public and private clients to promote global destinations and sustainable growth. Our work spans the travel, luxury, lifestyle, real estate, and sustainability sectors.We deliver 360° strategies by combining senior expertise with fresh perspectives, covering brand positioning, marketing, communication, digital strategy, and training — all designed to help our clients thrive in a competitive international market. JOB SUMMARYAs a Tourism Marketing Consultant, you will support the development and execution of strategic marketing initiatives for international destinations, tourism boards, hospitality brands, and travel-related clients.Working closely with clients and colleagues across our international offices, you will develop integrated marketing campaigns that strengthen brand awareness, increase market visibility, generate demand, and contribute to measurable business results across the DACH market. YOUR MISSIONYou will develop and execute integrated tourism marketing campaigns for international destinations, tourism boards, hotels, airlines, attractions, and travel experiences represented by KLEBER GROUP.Your focus will be on delivering creative marketing initiatives, supporting destination branding, developing engaging campaigns, analysing market trends, and helping clients achieve their marketing and business objectives. KEY RESPONSIBILITIESMARKETING STRATEGY & BRAND DEVELOPMENT-           Develop integrated tourism marketing strategies for international destinations and travel brands-           Create annual marketing plans aligned with client objectives and KPIs-           Build brand positioning and value propositions for destinations and tourism products-           Identify market opportunities, consumer insights and emerging travel trends-           Conduct competitor analysis and market research to support strategic decision-making-           Develop destination branding and repositioning strategies DIGITAL MARKETING & CAMPAIGN MANAGEMENT-           Plan, execute and optimise integrated marketing campaigns across digital and offline channels-           Coordinate paid, owned and earned marketing initiatives-           Develop content marketing strategies for websites, newsletters, social media and digital platforms-           Coordinate campaign assets with designers, content creators and external partners-           Monitor campaign performance using analytics tools and optimise activities based on KPIs-           Support CRM initiatives, email marketing campaigns and customer engagement strategies-           Leverage AI-powered marketing tools to improve campaign effectiveness and productivityPARTNERSHIPS & TOURISM PROMOTION-           Develop cooperative marketing campaigns with airlines, tour operators, OTAs, hotels and tourism stakeholders-           Build strategic partnerships that increase destination visibility and visitor demand-           Coordinate joint marketing initiatives with international tourism partners-           Identify new promotional opportunities across the DACH marketEVENTS & DESTINATION MARKETING-           Plan destination launches, promotional events, workshops and marketing activations -           Coordinate participation at international tourism trade fairs including ITB Berlin, ILTM, IMEX and other relevant industry events -           Organise familiarisation trips, destination experiences and promotional activities for partners and stakeholders -           Represent clients during tourism marketing activities and industry events  CLIENT MANAGEMENT & BUSINESS DEVELOPMENT-           Manage key international tourism marketing accounts with a high level of strategic oversight-           Present marketing strategies, campaign results and recommendations confidently to clients-           Manage budgets, timelines, deliverables and performance reporting-           Identify new business opportunities and support pitches and tenders-           Collaborate with international teams to deliver integrated marketing projectsYOUR PROFILE-           University degree or comparable training in Marketing, Tourism, Business, Communications or a related field-           Minimum 5 years of experience in tourism marketing, destination marketing or agency consulting-           Proven experience developing and implementing integrated marketing campaigns-           Strong understanding of branding, consumer behaviour and destination marketing-           Experience working with tourism boards, hospitality brands, airlines or travel companies-           Strong digital marketing knowledge including social media, content marketing, analytics, CRM and marketing automation-           Experience using Google Analytics, Meta Business Suite, LinkedIn Campaign Manager and other digital marketing tools is an advantage-           Knowledge of AI tools for marketing and content creation is highly desirable-           Strong analytical mindset with the ability to measure campaign ROI and marketing performance-           Excellent presentation, communication and project management skills-           Organised, proactive and capable of managing multiple projects simultaneously-           German as first language and excellent English skills; additional languages are an advantage-           Affinity for international cultures, destinations and the global travel industry-           Strong knowledge of MS Office 365 and digital collaboration toolsWHAT WE OFFERMeaningful international projects in tourism & lifestyleA supportive, multicultural teamHybrid working model & flexible structureCareer growth opportunities in an international consultancyDynamic environment with travel inspiration, events, and industry exposure 📩 Apply now with your CV + short cover letter:hr@klebergroup.com