Tourist Market Research and Sales Specialist

GENERAL INFORMATIONJob Title: Tourist Market Research and Sales SpecialistFunction: CommercialDepartment: MarketingSection: MarketingREPORTING AND INTERACTION LINESReports to:Marketing ManagerSupervises:N/AJOB DESCRIPTIONROLE PURPOSEThe Market Research & Planning Specialist will be responsible for the dedicated product management and strategic planning of HAYAKUM, including:Managing and monitoring the overall performance of HAYAKUM as a strategic product.Monitoring sales, revenue, mobility activities, and key commercial KPIs.Supporting Business Development and identifying new business opportunities and market segments.Conducting market research, competitor benchmarking, and market analysis.Preparing regular management reports, dashboards, performance analysis, and business insights.Developing short-, medium-, and long-term product plans for HAYAKUM.Developing and supporting HAYAKUM’s future marketing and commercial strategy.Identifying opportunities to improve the product offering, customer experience, brand positioning, and revenue potential.Developing business cases and recommendations based on market and performance data.Coordinating with Commercial, Operations, Marketing, Finance, and other relevant stakeholders.Monitoring market trends and customer needs and translating insights into actionable product plans.Tracking the implementation and effectiveness of HAYAKUM’s product and growth initiatives.JOB REQUIREMENTSQUALIFICATIONSMinimum Education RequiredMinimum of a bachelor’s degree (marketing / administration) public administration / business administration.MBA or Master's in a relevant field is a plusProfessional Certifications RequiredNot RequiredEXPERIENCEYears of experienceMinimum of 4 - 6 years of relevant experience.LANGUAGESLanguageProficiency LevelAdvancedEnglishCOMPETENCIESCore Competencies1Customer Centric: Building strong customer relationships and delivering customer-centric solutions2Takes Initiative: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm3Accountable: Holding self and others accountable to meet commitments4Collaborative: Building partnerships and working collaboratively with others to meet shared objectives5Communicative: Developing and delivering effective communications that convey a clear understanding of the unique needs of different audiences6Trustworthy: Gaining the confidence and trust of others through honesty, integrity, and authenticity