Trade and Marketing Senior Officer

Company Description SOLID FUTURE HR Consulting is a comprehensive HR solutions provider offering services in executive search, permanent recruitment, and manpower outsourcing. The firm supports clients with specialized HR functions such as headhunting, executive and culture assessment, employee value estimation, and business process improvement. It focuses on identifying gaps in HR and organizational processes and developing strategies to create valuable, high-performing employees. A team of experienced professionals delivers a full range of services across different HR domains, helping organizations strengthen their workforce and achieve sustainable growth.Role Description The Trade and Marketing Senior Officer is a full-time, on-site role based in Kathmandu. This position is responsible for developing and implementing trade and marketing strategies to support business growth and brand visibility. Daily tasks include planning and executing promotional campaigns, coordinating with sales teams and partners, monitoring market trends, and analyzing trade performance. The role involves managing relationships with key stakeholders, overseeing social media and other marketing channels, preparing reports and presentations, and ensuring alignment of marketing activities with overall business objectives. The Senior Officer will also collaborate with internal teams to optimize trade promotions, identify new market opportunities, and support continuous improvement of marketing processes. Key Responsibilities:Trade Marketing & Visibility: Execute outlet branding, merchandising, POSM deployment and visibility initiatives across priority outlets.Consumer & Trade Activation: Plan and execute consumer promotions, spot activations and trade engagement activities in coordination with agencies and vendors.Digital BTL & Innovation: Support consumer engagement programmes, digital BTL initiatives and technology-enabled marketing activities.GTM & Product Launches: Support go-to-market activities, product launches, POSM deployment and market rollout execution.On-Trade Development: Execute premium visibility and activation programmes across key outlets while maintaining brand standards.POSM & Asset Management: Manage POSM inventory, branding assets, deployment, installation and maintenance records.Vendor Coordination: Coordinate with agencies, printers, fabricators and vendors to ensure quality, timely delivery and execution.Market Intelligence: Conduct outlet audits, competitor tracking and market visits to provide actionable market insights.Reporting & Documentation: Maintain execution dashboards and prepare regular reports on campaigns, visibility, activations and ROI.Requirements:Bachelor’s degree in Marketing, Management, Business Administration or a related field.3–5 years of relevant experience in Trade Marketing, Brand Marketing, BTL, Activation or FMCG/Beverage marketing.Strong knowledge of trade marketing, outlet branding, POSM, activations and market execution.Excellent communication, coordination and reporting skills.Ability to work effectively with agencies, vendors, sales teams and other stakeholders.Willingness to travel to markets/outlets as required.