Trade Marketing Executive

Job Overview:The Trade Marketing role is responsible for managing the financial and commercial support activities for principals and key customer accounts, ensuring accurate tracking of sales achievements, promotional claims, bonuses, and A&P budgets. The role acts as a key coordination point between principals, sales, key accounts, and finance to ensure claims are properly validated, reconciled, approved, and processed within agreed timelines and contractual requirements. The position also oversees the submission of claims to principals for approval, coordinates the issuance of credit notes with the finance team, and ensures timely communication of approved claims and commercial adjustments to relevant stakeholders.Key Responsibilities:Principal & Commercial Finance ManagementAct as the primary finance point of contact for principals, KAMs, receivable & Payable team, and support functions.Validate principal claimable bonuses in line with approved commercial and marketing agreements.Prepare, review, and submit monthly A&P and promotional claims to principals, ensuring accuracy, completeness, and timely settlement.Escalate and resolve contractual, financial, and operational issues linked to principals and key customers.Budget Control & Financial AnalysisMonitor and control A&P budgets and track utilization against approved plans and agreements.Prepare financial performance reports covering budget utilization, balances, risks, and operational challenges.Stakeholder Collaboration & Relationship ManagementBuild professional relationships with principals and KAMs and address financial and commercial queries proactively.Work with Trade Marketing, E-commerce, Credit Control, and Finance to resolve claim-related and commercial issues efficiently.Principal AffairsCoordinate Principals point of contact and ensure timely closure of principal-related actions with internal stakeholders.Qualification & Experience:Bachelor’s degree in Commerce, Finance, Business Administration, Marketing, or a related field.Minimum 3-5 years of relevant experience in sales coordination, trade marketing support, commercial finance, principal affairs, or customer account support.Strong financial, numerical, reconciliation, and analytical skills.Good understanding of A&P budgets, promotional claims, credit notes, principal debit notes, and commercial agreements.Strong communication and stakeholder management skills.Proficiency in Microsoft Excel, Power BI, and business reporting; SAP/project/WBS knowledge is an advantage.High attention to detail, ownership, and ability to follow through with multiple stakeholders.