Trade Marketing Executive - FMCG

Trade Marketing ExecutiveIndustry: FMCG / RetailFunction: Trade Marketing / Shopper Marketing / Sales SupportExperience: 1–2 yearsWe are looking for a proactive and commercially minded Trade Marketing Executive to support the planning and execution of trade marketing activities across key retail accounts and channel partners.Key ResponsibilitiesSupport the development and execution of trade marketing plans across key accounts and retail channels.Coordinate creation and deployment of POS materials, promotional toolkits, and in-store activation assets.Work closely with Sales to align trade activities with account plans and commercial objectives.Monitor in-store execution, compliance, and effectiveness of trade campaigns.Manage relationships with agencies, print suppliers, and retail partners.Maintain promotional calendars and ensure timely activation across key accounts.Conduct store visits and competitor benchmarking to identify opportunities and market insights.Prepare trade presentations, sell-in decks, and post-campaign performance reports.Support purchase orders, budget tracking, supplier briefings, and related administration.Coordinate with Sales, Brand, Supply Chain, and external partners to ensure smooth campaign execution.Requirements1–2 years of experience in Trade Marketing, Shopper Marketing, Sales Support, or FMCG.Internship or placement experience may also be considered.Good understanding of the retail landscape and key account environment.Strong organisational and project coordination skills.Ability to manage multiple activities and meet deadlines.Good written and verbal communication skills.Confident working with internal and external stakeholders.Proficiency in Microsoft PowerPoint and Excel.Proactive, solutions-oriented, and commercially aware.SkillsTrade Marketing, Shopper Marketing, FMCG, Retail Marketing, Key Account Support, In-Store Activation, POS Materials, Point of Sale, Retail Execution, Promotional Planning, Trade Promotions, Channel Marketing, Sales Support, Retail Operations, Competitor Analysis, Store Visits, Trade Marketing Strategy, Merchandising, Shopper Insights, Campaign Execution, Budget Tracking, Purchase Orders, Vendor Management, Agency Management, Sales & Marketing Coordination, PowerPoint, Excel.Suggested Job TitlesTrade Marketing ExecutiveTrade Marketing CoordinatorJunior Trade Marketing ExecutiveShopper Marketing ExecutiveChannel Marketing ExecutiveSales & Trade Marketing CoordinatorTrade Marketing AssistantRetail Marketing ExecutiveTrade Activation ExecutiveCustomer Marketing Executive