Trade Marketing Intern - GUERLAIN MEIA

MAIN RESPONSIBILITIES360 ANIMATIONS Coordination with commercial and sales team by overseeing the execution of the trade plan across the Indian Ocean, India, Africa, and NearestCoordinate with the Merchandising team to ensure that briefs are shared with retailers and agents, keeping them updated on trade developments and production requirements.Update and follow up of the trade plan calendar and consolidation files on daily basis.Responsible for the 360 marketing activations for instore events such as masterclasses & on counter events and execution.Opportunity to develop own projects : Trade collaterals tools for trade and boutique activationsGWP & SAMPLES Forecast recommendation on animations & GWP samples ; prevision for the launch to come next year to ensure we have all the POSM and merchandising elements for animations in the region.Responsible for the GWP & samples strategy and follow up on implementation & monthly order & updates with sales/commercial teamANALYSIS & BUDDGET REPORTINGReporting of activation in Trade report & budget follow up files, analysis the ROI to ensure the constant performanceRegular monitoring of the luxury, beauty & retail industry highlighting trends and opportunities for Guerlain by doing weekly market visits & Reporting presentation to the full Guerlain team. (Eyes on the field)Purchase Order creation & budget follow up per market to ensure the respect of budget envelope for the region