Trade Marketing Manager

General outlineWith almost 60% share of bookings, negotiated business represents the strongest sales channel for OHM Group, with Travel Trade being a particularly dominant segment. Tour Operators, primarily selling through Travel Agencies, require a holistic B2B2C communication approach that enables retail partners to present our destinations and hotels effectively to their customers.The Manager Trade Marketing is responsible for developing, coordinating, and executing trade marketing activities across OHM’s key source markets, ensuring that sales teams, tour operators, travel agencies, and other intermediaries are equipped with compelling, brand-compliant, and commercially relevant marketing assets.The role acts as the central link between OHM’s commercial organization, regional sales teams, hotel teams, brand partners, and external trade partners. The objective is to increase visibility, improve conversion, and support revenue generation through professional trade communication and co-marketing initiatives.In scopeMarketing communications for travel trade partners, both digital and printedClose cooperation with marketing teams of trade partnersTrade presentations for sales teams, fully aligned with CI guidelinesNegotiation of co-marketing plans and annual budgets with intermediariesDevelopment of B2B2C sales and marketing toolkits for tour operators and travel agenciesCreation and coordination of destination and hotel content for trade campaignsManagement of newsletters, fact sheets, brochures, flyers, landing pages, banners, and campaign assets for trade partnersSupport for trade fairs, roadshows, sales missions, fam trips, and partner events through marketing materials and presentation contentPerformance tracking of trade marketing activities, including campaign results, partner visibility, and budget effectivenessCoordination with hotel marketing teams, brand partners, revenue management, and sales leadership to ensure consistent commercial messagingOut of scopeGo-to-market model, including contractual partner setup, pricing, and geographical distribution strategyConsumer transient marketingCorporate identity and brand marketing ownershipFinal commercial contracting with tour operators or intermediariesRevenue management, pricing decisions, and distribution system managementKey responsibilitiesThe Manager Trade Marketing develops and manages all relevant trade marketing materials required to support OHM’s negotiated business, with a strong focus on Travel Trade. This includes ensuring that tour operators, travel agencies, wholesalers, and sales teams have access to accurate, attractive, and commercially effective content.The role coordinates co-marketing activities with strategic partners, including campaign planning, asset delivery, budget negotiation, implementation follow-up, and performance review. A key responsibility is to ensure that OHM destinations and hotels are presented consistently, professionally, and in line with brand and CI requirements.The Manager Trade Marketing also supports the sales organization with presentations, destination stories, hotel USPs, campaign toolkits, and market-specific sales arguments. Close cooperation with CSOs, RSOs, hotel teams, and brand partners is essential.Line ManagerChief Commercial OfficerCandidates profile The ideal candidate has a strong background in trade marketing, travel industry marketing, hospitality marketing, or tour operator marketing. The role requires a commercially minded marketing professional who understands the needs of B2B and B2B2C distribution partners and is able to translate hotel and destination USPs into effective sales-supporting communication.The candidate should be structured, hands-on, creative, and highly reliable in stakeholder management. Experience in working with international sales teams, tour operators, travel agencies, hotel brands, and external agencies is highly desirable.Strong presentation skills, excellent English writing skills, confidence in managing marketing assets, and a good understanding of commercial hospitality structures are essential.Required experience and skillsSeveral years of experience in trade marketing, hospitality marketing, travel trade marketing, or a related commercial marketing roleStrong understanding of tour operator, travel agency, and intermediary distribution modelsExperience in developing B2B and B2B2C marketing materialsAbility to manage co-marketing budgets and partner campaignsStrong project management and coordination skillsExcellent English communication skills, both written and verbalAbility to create professional presentations and sales-supporting documentsGood understanding of brand guidelines and CI requirementsExperience with international hotel groups, resorts, destinations, or tourism organizations is an advantageConfident stakeholder management across sales, marketing, hotel operations, and external partnersKey success factorsImproved quality and consistency of trade marketing materialsStronger visibility of OHM hotels and destinations within tour operator and travel agency channelsEffective co-marketing plans with measurable commercial impactBetter support for CSOs, RSOs, and hotel sales teamsClear, professional, and brand-compliant B2B2C communicationEfficient coordination of marketing content across multiple hotels, destinations, and partnersLocation Remote, with occasional travel to OHM offices, hotels, trade fairs, partner meetings, and key source markets as required.