Trade Marketing Manager (FMCG)
Jobskey Search and Selection · Jeddah, Makkah, Saudi Arabia
Apply & track with Apply EdgeWe are currently looking for a Trade Marketing Manager for one of our esteemed FMCG clients in Saudi Arabia.The Trade Marketing Manager will act as the bridge between Marketing and Sales, driving product visibility, distribution, and sales performance across Modern Trade, Traditional Trade, and E-Commerce channels.Key ResponsibilitiesDevelop and execute channel strategies across Modern Trade, Traditional Trade & E-Commerce.Define assortment, pricing architecture and promotional mechanics by channel.Align trade plans with overall brand and commercial objectives.Drive shelf placement, displays, gondolas and POSM execution.Develop and ensure implementation of channel-specific planograms.Monitor brand visibility and execution quality across outlets.Plan and execute retailer-focused promotions, discounts, bundles and incentives.Manage trade spend and evaluate promotional ROI.Coordinate with Sales teams for effective execution.Analyze shopper behavior, sales performance and market trends.Translate insights into improved promotions, shelf strategies and pricing.Lead go-to-market execution for new product launches.Define launch channels, visibility standards and distribution requirements.Ensure readiness across Sales and Distribution teams.Build strong relationships with key retailers and distributors.Negotiate trade activities and support joint business plans with Channel Heads.Track sales growth, volume, distribution, shelf share and promotion effectiveness.Provide actionable insights and recommendations to management.Ideal CandidateProven experience in Trade Marketing, Channel Marketing or FMCG.Strong understanding of Modern Trade, Traditional Trade and E-Commerce.Strong analytical, commercial and negotiation skills.Experience managing promotions, trade spend and retail execution.Excellent communication and stakeholder management skills.Bachelor's DegreeBilingual - English & Arabic