UA manager

Company Description Sarvotam Solutions is a game development studio focused on creating memorable gaming experiences across mobile and PC platforms. The team brings together creators, storytellers, and technologists to build titles ranging from hyper-casual games to complex multiplayer ecosystems. By combining cutting-edge technology with strong visual and game design, the company delivers high-quality, user-centered experiences. Sarvotam Solutions is committed to building games that engage, entertain, and evolve with the future of gaming, and invites talent to be part of that journey.Role Description The UA Manager role is a full-time, on-site position based in Ahmedabad. This role is responsible for planning, executing, and optimizing user acquisition campaigns across multiple channels to drive player growth for Sarvotam Solutions’ game portfolio. Day-to-day tasks include managing performance marketing budgets, monitoring key metrics such as CPI, ROAS, and retention, and running A/B tests on creatives, audiences, and bidding strategies. The UA Manager will collaborate closely with product, data, and creative teams to align acquisition efforts with game features and player behavior, prepare regular performance reports, and propose data-driven improvements. The role also involves identifying new channels and partners, staying updated on industry trends, and ensuring campaigns comply with platform policies and internal guidelines.QualificationsPerformance and UA skills: experience with user acquisition, mobile app marketing, and performance marketing across platforms such as Meta, Google, Unity Ads, AppLovin, and other ad networks.Analytics and optimization skills: proficiency in analyzing campaign data, working with dashboards and attribution tools (e.g., AppsFlyer, Adjust, Firebase), and optimizing for KPIs like CPI, LTV, and ROAS.Creative and communication skills: ability to brief, review, and iterate on ad creatives; strong written and verbal communication skills for cross-functional collaboration.Strategic and planning skills: capability to develop UA strategies, manage budgets, forecast results, and prioritize experiments based on impact and resources.Collaboration and workflow skills: experience working with product, game design, and data teams; strong organizational skills and attention to detail.Beneficial qualifications: prior experience in gaming or mobile apps, familiarity with live ops and player lifecycle marketing, and understanding of A/B testing methodologies.Education and experience: relevant experience in UA, growth marketing, or digital marketing; a degree in marketing, business, analytics, or a related field is preferred but not mandatory.