UK Dealer Marketing Manager

Job Title: UK Dealer Marketing ManagerSalary: Up to 70KLocation: London – 5 Days on siteStart Date: ASAPScope: UKReporting to: Head of Brand Campaigns and StrategyRole OverviewAre you experienced in AUTOMOTIVE MARKETING, at a strategic level managing nationwide dealer networks?

This role is a new opportunity to take charge of the retailer marketing efforts of one of our own, homegrown automotive manufacturers. You will be working closely with the branding heads, sales, product, PR and digital teams to ensure the expansive dealer network has everything they need to bring customers in and push this brand even further towards the front of the pack. Planning and delivering marketing strategies and communications across the retailer network. With all the change happening in the industry at the minute, this is an opportunity to move in with a brand offering longevity, stability and big plans for the next era of automotive in the UK.Key ResponsibilitiesDealer Marketing Strategy and DeliveryPlan and execute the dealer marketing strategy aligned to campaigns, product launches and sales targetsDevelop and maintain dealer toolkits, marketing assets and activity calendarsDeliver local and co-op marketing programmes to drive footfall, test drives and leadsDealer Communications and Network ManagementAct as the main marketing contact for the UK dealer networkBuild and manage relationships with dealer stakeholdersDeliver regular communications, briefings and webinarsManage the dealer portal to ensure access to up-to-date materialsCampaigns and Product LaunchesDeliver dealer campaigns end-to-end, aligned with national activityOversee localisation of campaign assets across all channelsLead dealer marketing support for product launches, including toolkits and materialsEnsure consistent use of brand guidelines across all activityPerformance, Budget and Agency ManagementMonitor, report and optimise campaign performance against key metricsManage the dealer marketing budget to ensure strong return on investmentOversee agency and supplier delivery, ensuring quality and cost controlKey OutcomesConsistent, high-quality marketing across the dealer networkCampaigns that drive measurable leads and support sales performanceStrong dealer engagement and clear communicationEffective launch support across all new productsClear performance reporting and insight-led improvementsCandidate ProfileEssential Experience and SkillsBackground in dealer, trade, retail or field marketing, ideally automotiveExperience delivering multi-channel campaigns with measurable resultsStrong understanding of dealer networks and retail environmentsExperience managing dealer and agency relationshipsStrong project management and communication skillsCommercial and data-led approach to marketingDesirableExperience in electric vehicle, hybrid or mobility sectorsFamiliarity with dealer marketing systems or platformsExperience with local or co-op marketing programmesRelevant degree in marketing or business