User Acquisition Manager
Mobiversite · Türkiye
Apply & track with Apply EdgeAbout the CompanyMobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We’re looking for a proactive User Acquisition Manager with strong communication skills and a willingness to take ownership.Responsibilities Create, launch, and continuously monitor campaigns across multiple advertising channels to drive user acquisition, engagement, and retention.Own the marketing analytics stack end-to-end—maintain accurate tracking, build reliable dashboards, and translate results into actionable recommendations.Analyze data to uncover trends, optimize campaigns, and make data-driven decisions.Work closely with product managers to ensure growth initiatives map to business goals and product roadmaps.Develop and test innovative marketing strategies to fuel app growth and long-term user value.Partner with the creative team to turn performance learnings into clear briefs and high-impact new ad assets.Collaborate with design, product, and engineering teams to align marketing efforts with overall company vision.Stay updated on the latest digital marketing and mobile growth trends; explore and share new tools, platforms, and approaches.Encourage fresh thinking, challenge assumptions, and inspire creative problem-solving across the team.Requirements Previous experience working directly on mobile app products is a must.3+ years of hands-on experience in mobile app performance marketing, growth, product marketing, or related growth-focused roles.Strong hands-on experience managing paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.Experience owning B2C subscription funnels across web and/or mobile, including onboarding, conversion, and retention flows.Deep understanding of growth metrics including CPI, CPA, ROAS, retention, LTV, attribution, and incrementality.Strong experience with A/B testing, funnel optimization, cohort analysis, and journey analysis.Experience working cross-functionally with Product, Creative, and Engineering teams.Strong knowledge of GA4, Firebase, Adjust, and related analytics tools.Professional proficiency in English.Why Join Mobiversite? Make an Impact: Your work will shape the future of our mobile products used by millions worldwide.Grow with Us: We support personal and professional development with learning resources and growth opportunities.Collaborative Culture: Work in a team where creativity, curiosity, and shared success matter.Innovative Environment: Join a space where new ideas are encouraged and fast implementation is valued.What We OfferCompetitive Salary: A compensation package that’s aligned with the market and your experienceTop-Line Equipment: Latest MacBooks, plus all the accessories and software you need to succeed in your roleCompany-supported healthcare package: We go above and beyond when it comes to your healthCelebrations: Special birthday coupons to celebrate youMeal Allowance: Monthly meal supportMonthly Motivation Package: A dedicated budget to keep you inspired and energizedSalary Reviews: Twice a yearPerformance Bonus: Rewarding impact and results