User Experience strategy Officer

Job PurposeConduct UX research and user behavior analysis to understand customer needs and optimize digital experiences. The role focuses on improving the user journey, booking conversion, and cart/basket value while supporting the development and continuous enhancement of e-commerce initiatives across digital touchpoints.Key ResponsibilitiesPlan and execute A/B testing, usability testing, surveys, and other UX research methodologies.Conduct user behavior, heatmap, and digital analytics to identify opportunities for improvement.Perform competitor and industry benchmarking to evaluate and enhance UX.Develop and execute UX strategies aligned with customer needs and business objectives.Translate research, testing, and analytics into actionable, data-driven recommendations.Create UX deliverables including user journeys, personas, information architecture, wireframes, prototypes, flow diagrams, storyboards, and site maps.Design and test UI elements including navigation, search, CTAs, banners, page layouts, and digital flows.Analyze website and customer data to identify high-performing and underperforming digital touchpoints.Collaborate with Product, Design, Technology, Marketing, and other cross-functional teams to deliver user-centered experiences.Continuously monitor UX performance and recommend improvements to enhance conversion, usability, and customer satisfaction.Communicate UX insights and recommendations clearly to both technical and non-technical stakeholders.Stay updated on UX research methodologies, industry trends, and best practices and apply them to digital experiences.