Vice President Brand & Marketing

BeOnd is reimagining premium leisure travel as a luxury, hassle-free experience. As a premium leisure airline, the company is focused on delivering a distinctive journey built around all-lie-flat service, elevated brand standards, and a modern view of hospitality in air travel.This is a high-impact leadership role for a brand and marketing executive who can shape how BeOnd is seen in the market and how that positioning translates into commercial performance. You will guide the brand at the highest level, working closely with senior leadership to strengthen presence, sharpen differentiation, and connect marketing activity to business growth.ResponsibilitiesOwn the full Brand & Marketing function across brand, marketing, digital, social, content, and eventsSet and protect BeOnd's brand identity and premium positioning in partnership with the CEOLead the full marketing mix across performance marketing, digital campaigns, social media, PR, and corporate eventsBuild, lead, and develop teams across digital, brand, PR, events, social, and creativePartner with the CCO and Sales VPs to connect brand and demand generation to bookings and yieldOwn the marketing budget, agency relationships, and reporting on brand health and ROIRequirementsRequired QualificationsDegree in Marketing, Communications, or a related field10+ years of experience in brand and marketing leadership, with experience in premium travel, airlines, or luxury hospitalityDeep expertise across digital marketing, brand strategy, PR, and performance analyticsHands-on experience with Google Analytics, Google Ads, and a CRM platformExperience using reporting tools to connect campaigns to bookings and ROIStrong track record of making data-driven marketing decisions with commercial rigorExperience managing agency relationships and working with PR, media, and sales partnersProven ability to partner with C-suite, executive, and commercial leaders on growth strategy in a founder-led brand environmentPreferred QualificationsExperience leading both brand and performance marketing together rather than in isolationTrack record of building and leading small, high-output multidisciplinary marketing and creative teamsExperience with paid social platforms such as Meta