Vice President, Commercial Insights and Planning

VP Commercial Insights and PlanningReports to: EVP & General Manager, BrandsROLE OVERVIEWThe VP, Commercial Insights and Planning serves as the commercial intelligence and planning leader for BrightPet's Branded, PL and Export business and as a thought-leader for the Co-Man business. This role is responsible for translating business strategy into actionable growth plans through category insights, customer analytics, market intelligence, and integrated business planning.Reporting directly to the EVP & General Manager, this leader serves as a key business partner across Sales, Marketing, eCommerce, Operations, Finance, and Customer Service. The role leads the commercial planning process, provides the business assumptions and insights that support forecasting and S&OP, and helps ensure BrightPet is making fact-based decisions that drive profitable growth and retail partner success.This is a highly visible role with broad influence across the organization and a direct impact on revenue growth, customer performance and business results. Key ResponsibilitiesCommercial Insights & PlanningMonitor category, customer, channel, consumer and competitive trends to identify risks, opportunities and performance drivers across the BrightPet portfolio. · Leverage POS, sell-through, shipment, inventory, distribution and velocity data to identify demand trends, validate commercial assumptions, and improve forecast accuracy.Develop business cases, scenarios and recommendations to support customer opportunities, portfolio initiatives, pricing decisions and channel expansion. Lead market research and analytics initiatives to uncover emerging trends, whitespace opportunities and evolving customer and consumer needs. Develop retailer/customer-specific selling stories, category recommendations and growth opportunities to strengthen retail performance. Analyze assortment, pricing, promotion, distribution, velocity, and omnichannel performance to identify opportunities for profitable growth. Partner with Sales, Marketing, eCommerce, Export, Finance, and Operations to ensure plans, business reviews and customer presentations are informed by fact-based insights and aligned to business objectives. Partner with the EVP & GM and Finance to support annual operating plans, monthly business reviews, and long-range planning processes. Integrated Ops Planning & S&OP Leadership

• Provides BrightPet oversight of the S&OP Process, working cross-functionally with step leaders and executive team to ensure smooth operating rhythm and cohesiveness
• Lead the commercial side of the S&OP / Integrated Business Planning process.
• Consolidate commercial assumptions, promotional plans, customer initiatives, POS/sell-through trends, and market intelligence to support demand forecasting, inventory planning and supply planning
• Partner with Demand Planning, Operations, Finance, Sales, Marketing, eCommerce, and Export teams to ensure organizational alignment.
• Facilitate cross-functional decision making and alignment around business priorities. Business Intelligence & Analytics
• Develop and manage dashboards, KPI reporting, and business performance scorecards (with data/it)
• Deliver actionable insights that improve decision making, business performance, resource allocation.
• Partner with eCommerce Sales and Media teams to incorporate digital commerce, search, media, and performance insights into broader commercial planning and strategy.
• Identify opportunities to improve profitability, customer performance, and portfolio effectiveness through analytics.
• Create visibility to sell-in, POS/sell-through, distribution, inventory, velocity and other key drivers of growth and risk across customers, channels and markets.Sales Enablement
• Equip Sales teams with insights, analytics, and tools that improve customer planning and execution.
• Support customer business reviews, line reviews, retailer presentations with insights to establish best practices
• Partner closely with Sales to support retail partner success and strengthen customer relationships.
• Develop reporting and scorecards that improve visibility to customer performance and execution
• Revenue Enablement & Insight AdoptionWHAT YOU BRING· 12+ years of progressive experience in commercial planning, category/consumer insights, sales analytics, revenue growth management, demand planning, or related CPG functions, with demonstrated experience translating data into commercial action· Solid understanding of pet industry and pet channel expertise· Strong partnership with Sales and experience supporting retail partner success· Inventory, supply chain, 3PL, and export planning experience· Experience leading S&OP / IBP processes· Analytical, structured, and influential leadership style