Vice President Marketing

About the roleOur client, a UAE real estate developer, is seeking a Vice President of Marketing to lead the strategic direction, development and execution of all marketing and communications activity. This is a senior leadership appointment, working alongside the C-suite and Board, with full ownership of brand, demand generation and communications.The successful candidate will strengthen brand presence, drive buyer and investor engagement, and ensure marketing is measurably tied to commercial performance. The customer base spans individual property buyers, government entities and international investors.Key responsibilitiesDevelop and execute an integrated marketing and communications strategy aligned to business growth targets.Lead brand positioning and storytelling to elevate the company's profile locally and regionally.Oversee digital and performance marketing, SEO/SEM and social media to deliver qualified leads and measurable ROI.Drive customer acquisition, retention and loyalty programmes supported by analytics and automation.Manage marketing budgets, ensuring ROI and alignment with sales and leasing outcomes.Direct PR, events and partnerships to build visibility and stakeholder engagement.Apply data-driven insight and AI tools to evaluate campaign effectiveness and refine strategy.Lead, mentor and develop the marketing team.Partner with Projects, Sales, Community Management and HR to align marketing with operational goals.Requirements15+ years of progressive experience in marketing and communications, including 7–10 years at Director, VP or CMO level.UAE real estate experience is mandatory.Bachelor's degree in Marketing, Media, Communications or a related field; MBA or equivalent an advantage.Certifications in Digital Marketing, Brand Management or Real Estate Marketing are a plus.Proven expertise in digital transformation, brand management and strategic campaign delivery.Track record managing agencies, large-scale budgets and cross-functional teams.Strong command of marketing automation platforms (HubSpot, Salesforce or equivalent), Google Analytics, SEO/SEM and online advertising.Professional-level fluency in English.How you'll be measuredBrand awareness and market share growthDigital engagement and qualified lead conversionROI on marketing investmentAlignment between marketing output and sales and leasing results