Vice President Marketing

Company Description Hi-Jas Goodlife Pvt. Ltd. is a growing organization focused on delivering quality products and services to a diverse customer base. The company emphasizes innovation, operational excellence, and a strong customer-centric approach. Team members are encouraged to bring fresh ideas, collaborate across functions, and contribute to sustainable business growth. Hi-Jas Goodlife Pvt. Ltd. offers an environment where experienced professionals can shape strategy, build high-performing teams, and influence the company’s market presence.Role Description The Vice President Marketing will lead the overall marketing strategy and execution for Hi-Jas Goodlife Pvt. Ltd. This is a full-time, on-site role based in Ahmedabad. Day-to-day responsibilities include defining long-term brand and marketing plans, overseeing market research initiatives, and managing integrated marketing campaigns across channels. The role involves coordinating with sales, product, and leadership teams to align marketing plans with business objectives, optimize budgets, and track performance metrics. The Vice President Marketing will also guide public relations activities, manage external agencies and partners, mentor the marketing team, and ensure consistent brand positioning in all customer touchpoints.Qualifications Candidates should possess strong skills in Market Planning and Marketing Management to design and implement effective short- and long-term marketing strategies.Candidates should possess skills in Market Research to analyze customer behavior, monitor competitors, and identify new growth opportunities.Candidates should possess skills in Marketing and Public Relations to build brand awareness, manage corporate communications, and support reputation management.Proven leadership experience in senior marketing roles, ideally in consumer-focused or fast-growing organizations.Ability to interpret data, use marketing analytics tools, and make data-informed decisions.Excellent communication, presentation, and stakeholder management skills.Demonstrated success in managing teams, agencies, and cross-functional projects.Master’s degree in Marketing, Business Administration, or a related field is preferred; a bachelor’s degree in a relevant discipline is required.