Vice President Marketing

The VP of Marketing reports directly to the CEO. The VP of Marketing will set IMAGE Skincare’s marketing strategy and direction while also being a critical contributor and driver of the company’s overall business strategy. The VP of Marketing will lead all marketing brand and omni-channel strategies, planning, budgeting. As a member of the senior leadership team, the VP of Marketing will work closely with a motivated and engaged senior leadership team and governance committee of the Board of Directors. Provides a creative vision, understanding of company/brand values, and business leadership skills to the role. Duties and responsibilitiesDevelop the marketing well-being of IMAGE Skincare by planning, developing, implementing, and monitoring the overall marketing strategy, including market research, pricing, product/service marketing, marketing communications, advertising, and public relations.Drive brand architecture and channel segmentation strategy (spa, medical and e-com)Build marketing strategy development, planning templates, and tracking tools.Use research to identify likely customers for a product or service and develop a pricing strategy that will induce specific said customers to purchase the product or service.Align marketing strategy with NPD short/long-term calendars and launches, while facilitating collaboration with Regulatory team to ensure new products are compliant and in keeping with the Image brand strategy.Connect regularly with team leaders to assess progress on marketing campaigns, adjust and gather information about target markets. Interprets data by studying conversion rates, customer lifetime values and key performance indicators as a method for quantifying success.Partner cross-functionally with Supply Chain team to ensure products are sustainably sourced and within brand guidelines.Act as the company’s top expert in all areas of social media to develop effective social media advertising strategies to best target the right audience across multiple platforms.Work cross-functionally with Chief Digital Officer and their team on campaigns, results and strategy. Be nimble and adjust during campaigns for best results.Accomplish marketing strategies by determining accountabilities; communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counselling, disciplinary, and communication programs; planning, monitoring, appraising, and reviewing job contributions; and planning and reviewing compensation strategies.Partner with the CEO and leadership team on all marketing and strategic issues as they arise; provide strategic recommendations to the CEO based on marketing analysis and projections, cost identification and allocation, and revenue/expense analysis.Oversee long-term budgetary planning and cost management in alignment with company strategic plan.Engage senior management and department heads to align marketing strategy with short and long-term financial planning and projections.Review all formal marketing-related procedures, processes, and administration, recommending improvements to the systems in place and managing the systems going forward.Engage the Board around issues, trends, and changes in the marketing strategy and delivery.Determine KPIs for the marketing department, work with sales, business development and customer success teams to ensure an integrated approach to customer attraction, support, and retention.Oversee the preparation and approval of all marketing reporting materials and metrics for the Board of Directors; prepare and communicate monthly and annual marketing reports.Manage cash flow, forecasting and workflows; direct all financial, project-based, and departmental accounting.Partner seamlessly & cross-functionally at all levels of the organization successfully.Drive concise and consistent focus, storytelling, and brand message across all marketing touchpoints.Other duties as assigned.QualificationsBachelor’s degree in business/economics, media, marketing, communications, or bachelor’s degree in related field required. Master’s degree preferred.Strategic with proven brand build capabilities and results Beauty expertise is required. Professional skincare (spa and medical) expertise is preferred. 5-10 years global marketing experience.At least 10 years' experience in managing teams is a must, including examples of demonstrable excellence in the workplace.Is a natural, top-notch storyteller who communicates clearly, provides instruction to their teams and quantifies vague ideas into concrete, finished projects. Demonstrates passion about all aspects of Marketing and maintains industry knowledge, while actively seeking out constructive criticism to improve and differentiate themselves from competitors.Established and proactive, with evidence of having worked as a true business partner to the chief executive and other functional leaders.Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development).Strong analytical skills and experience interpreting a strategic vision into an operational model.A collaborative and flexible style, with a strong service mentality. Needs to be seen as a team player who is committed to lifelong learning.Demonstrable experience of positioning a company in a competitive market and winning market share.A hands-on leader with integrity and a desire to work in a dynamic, mission-driven environment.An effective communicator, high impact/high energy person with strong oral and written skills.Strong commitment to developing team members and work collaboratively.Proficiency with marketing and design software, technical proficiency with other digital solutions including Microsoft office.Working conditionsThis position requires flexibility and adaptability. Some travel may be required.This position is based at the IMAGE Skincare corporate office in Lantana, Florida.Physical requirementsAbility to work in a standard office environment with prolonged periods of sitting at a desk and working on a computerOccasional standing, walking, and light lifting (up to 20 lbs) for event setup, product handling, or trade show participationAbility to travel domestically and internationally as needed (up to 20%) for meetings, conferences, and brand activationsVisual acuity to review detailed marketing materials, digital content, and product packagingComfortable speaking in front of groups, participating in video calls, and engaging in live presentationsBenefits Available:Medical, Dental, Vision and Life Insurance (after 30 days of employment)401 (k) (after one year of service)Employee Corporate Discount ProgramPTO (Paid Time Off)9 Paid Holidays