Vice President Marketing, Healthcare AI
Skinner & Associates Executive Search, Inc. · San Francisco Bay Area
Tailor my CV for this job — freeVice President, MarketingHealthcare AI | Commercial Strategy, Positioning & Growth
The company is looking for a commercially minded marketing leader who can help shape how the business is positioned in the market, translate sophisticated technology into a compelling value proposition, and connect marketing strategy directly to customers, go-to-market execution and growth.This is not a traditional corporate communications role.The ideal candidate combines strong strategic marketing instincts with a deep understanding of how positioning, product, customers and commercial strategy come together to drive a business forward. This person will help define the company's market narrative and differentiation while partnering closely with Sales, Product, Clinical, Customer Success and executive leadership to turn that strategy into measurable business impact.What You'll LeadCompany positioning, messaging and market differentiationCommercial and go-to-market marketing strategyCustomer and market insights that inform company and product strategyEnterprise buyer messaging and value propositionsProduct and portfolio positioningThought leadership and category developmentExecutive visibility and market presenceCustomer storytelling, evidence and advocacySales enablement and commercial toolsContent strategy and broader corporate narrativeCross-functional alignment across Marketing, Sales, Product and Customer SuccessDevelopment of the marketing organization as the company continues to scaleWhat We're Looking ForWe are particularly interested in candidates who have demonstrated a steep growth trajectory and increasing levels of responsibility throughout their careers.The strongest candidates will bring:Significant B2B marketing experience within a high-growth technology, SaaS, AI or healthcare technology environmentA strong commercial orientation and clear understanding of how marketing contributes to growthExperience building or scaling marketing capabilities within a rapidly growing companySuccess developing differentiated positioning and messaging for complex technologyExperience marketing to sophisticated enterprise buyersStrong partnership with Sales, Product and executive leadershipThe ability to translate technical or complex products into compelling customer and market storiesExperience developing high-impact thought leadership, customer advocacy or category-building programsProven leadership experience, including building, developing and inspiring high-performing teamsA track record of increasing scope, responsibility and business impactStrong executive presence and the ability to influence at the C-suite levelHealthcare experience is highly valuable, particularly experience selling or marketing into health systems, but we are also open to exceptional candidates from high-growth enterprise technology or SaaS companies who have successfully marketed complex products.The PersonWe're looking for someone who is strategic but highly hands-on, intellectually curious and commercially driven. Someone who develops a strong point of view, can influence senior leaders and knows how to bring an organization along with them.This person should be energized by building rather than maintaining, comfortable operating with speed and ambiguity, and excited by the opportunity to help shape both a marketing function and the trajectory of a rapidly scaling company.The right candidate will have the confidence and executive presence to operate as a close partner to the CEO while remaining collaborative, low-ego and willing to get into the details when needed.This is an opportunity for a high-potential marketing leader to take on significant ownership at a company positioned for its next stage of growth.San Francisco Bay Area candidates are strongly preferred. Exceptional candidates in other markets may be considered.