Vice President of Marketing

Vice President of Marketing – USLocation: Miami, FLSalary: DOEWe’re working with a growing international hospitality group that is expanding its presence across the US.They’re looking for a Vice President of Marketing to take the lead on the US marketing strategy and help build the next stage of the business. This is a senior role, but they’re looking for someone who is still very hands-on — someone who can set the direction, but also get stuck into the detail and make things happen.You’ll work closely with senior leadership across branding, digital, social, PR, partnerships, guest engagement and new openings.About YouSenior marketing experience within hospitality, restaurants, lifestyle, luxury or a similar consumer-facing businessExperience working across multiple brands, concepts or locationsStrong understanding of the US market, ideally with Florida or Miami experienceCommercially minded and able to connect marketing activity back to revenue and guest growthCreative, ideas-driven and plugged into current hospitality and consumer trendsComfortable working in a fast-paced, entrepreneurial environmentStrong leader who can build and develop a team as the business growsHappy being both strategic and hands-onWhat You’ll DoLead the overall US marketing strategy across the portfolioBuild awareness, guest engagement, reservations and revenue across the brandsLead marketing plans for new openings and future US growthOversee digital, social, content, PR, partnerships and local marketingWork with external agencies, creative partners and internal teamsBuild strong relationships across the business and make sure marketing supports the wider commercial goalsSet KPIs, manage budgets and track what’s actually workingBuild and develop the US marketing team as the business continues to growBring new ideas, partnerships and opportunities to the table