VP / Head of Sales
Factory 8 Consultancy Ltd · London Area, United Kingdom
Apply & track with Apply EdgeVP / Head of Sales, AI SaaS Startup
As the business scales, we are looking for an entrepreneurial and commercially driven VP / Head of Sales to take ownership of the sales function and play a key role in driving the company's next phase of growth.This is a startup environment, so we are looking for someone who has genuinely operated within an early-stage or high-growth SaaS and AI business and understands how to build and scale a sales organisation from the ground up.The RoleAs VP / Head of Sales, you will own the company's sales strategy, revenue growth and commercial execution, while playing a key role in developing and driving the overall go-to-market strategy.Working closely with the CEO, founders and wider leadership team, you will help define the company's market positioning, target customer segments, sales strategy and routes to market. You will then translate that strategy into a scalable and high-performing commercial operation.This is a hands-on leadership role. The successful candidate will be equally comfortable shaping strategy, winning major customers, building pipeline, recruiting sales talent and putting the infrastructure in place to scale.Key ResponsibilitiesPlay a key role in developing and driving the company's overall go-to-market strategyOwn and execute the sales strategy in line with the company's wider commercial objectivesHelp define target markets, customer segments, positioning and routes to marketBuild, develop and lead a high-performing sales organisationEstablish scalable sales processes, methodologies, KPIs, forecasting and reportingDrive new business acquisition and recurring SaaS revenue growthDevelop and manage enterprise and strategic customer relationshipsBuild a predictable and scalable sales pipelineRecruit, coach and develop Account Executives, SDRs and sales leadership as the business scalesWork closely with the CEO, Marketing, Customer Success and Product teams to optimise the go-to-market approachDevelop pricing, packaging and commercial propositions in partnership with the leadership teamIdentify new markets, sectors and revenue opportunitiesEstablish a strong sales culture based around accountability, performance and continuous improvementProvide accurate revenue forecasting and commercial insight to the CEO and boardAct as a senior ambassador for the business with customers, partners and the wider marketRequired Experience & QualificationsStartup SaaS experience is essential.We are specifically looking for candidates who have:Proven senior sales leadership experience within a B2B SaaS startup or scale-upPrevious experience within an AI SaaS business or AI technology environmentExperience working in an early-stage environment where they have built or significantly scaled a sales functionA demonstrable track record of delivering significant recurring revenue growthExperience developing and executing go-to-market strategies within a startup or scale-upExperience recruiting, building and leading sales teamsStrong understanding of SaaS sales cycles, ARR/MRR, pipeline management, forecasting and sales metricsExperience selling complex, consultative technology solutions to senior decision-makersThe ability to operate strategically while remaining highly hands-onStrong commercial and entrepreneurial instinctsExcellent executive presence and communication skillsThe PersonWe are looking for an entrepreneurial sales leader rather than a traditional corporate sales executive.You will be someone who thrives in ambiguity, enjoys building rather than inheriting, and is comfortable getting involved at every level of the sales process.You will have the credibility to operate at board and C-suite level, but also the energy and hunger to pick up the phone, win customers and build the foundations of a world-class sales organisation.If you have not worked within a SaaS startup or scale-up environment, this role is unlikely to be suitable.What We OfferCompetitive executive-level base salarySignificant performance-based bonus/commission opportunityEquity/share optionsFlexible UK working environmentOpportunity to join an ambitious, high-growth AI SaaS startupSignificant autonomy and ownership of the sales functionDirect exposure to the CEO, founders and leadership teamOpportunity to help shape the go-to-market strategy and build the commercial organisation from an early stageGenuine opportunity for progression into a broader Chief Revenue Officer / CCO role as the business scales