VP, Marketing & Growth

Korn Ferry has partnered with our client on their search for VP, Marketing & GrowthThe Vice President, Marketing and Growth reports directly to the CEO and is responsible for evolving the marketing organization into a sophisticated, measurable function. This includes transforming marketing from support for a single business line into an organization capable of developing multiple growth lines, products, and services.Through a builder’s mindset, the executive will define the future state of marketing and lead the organization through strategy development, execution, and operating-system maturation. As a leader of leaders, this person must demonstrate strong strategic leadership, delegation, and performance management.Close partnerships with Information Technology, Business Strategy & Systems, Consumer Insights, Sales and Business Development, Contact Center Operations, Legal and Compliance, and other business units will be essential to current and future success.Key ResponsibilitiesBuild and ScaleDrive execution and deliver results.Oversee the design and implementation of the systems, processes, analytics, and infrastructure that enable marketing to scale.Lead teams responsible for marketing technology, data management, reporting, campaign operations, lead management, attribution, budgeting, and performance measurement.Ensure marketing investments are measurable, customer data is actionable, and the organization has the operational foundation required to support efficient growth and informed decision-making.Product Marketing and Demand Generation Transform business strategy into market growth.Build a deep understanding of customer segmentation, value proposition development, go-to-market strategy, product positioning, demand generation, and customer acquisition.Strengthen the company’s ability to articulate why customers should choose our client.Own the development of scalable programs that generate qualified demand.Guide the design of marketing frameworks to launch new products, services, and business lines successfully.Channel Marketing and Events Develop strategies that deliver the right message through the right distribution channels.Oversee engagement with employers and employees, prospects, referral partners, and other audiences across digital, sales, contact center, partner, and emerging channels.Align channel investments with customer behavior, business objectives, and growth opportunities while continuously improving marketing effectiveness and return on investment.Oversee enterprise events strategy.Content Marketing Measure and optimize the impact of educational and media content that fuels growth.Lead teams responsible for content strategy, editorial planning, thought leadership, campaign assets, sales enablement materials, customer communications, and digital experiences.Ensure content supports demand generation, customer engagement, cross-sell opportunities, brand credibility, and broader growth objectives across all lines of business.Brand, Public Relations and Corporate Communications Provide strategic direction for the company’s reputation and market perception.Lead teams responsible for brand strategy, corporate messaging, public relations, executive communications, media relations, internal communications, and reputation management initiatives.Present a consistent and differentiated identity to customers, employees, partners, media, and industry stakeholders while strengthening awareness, trust, and market credibility.Experience and Professional Qualifications15+ years of progressively responsible leadership experience across multiple marketing disciplines in a business-to-business setting, focused on small and medium-sized clients and varied go-to-market motions.10+ years of experience leading teams and managing cross-functional initiatives, including leaders of leaders.Strong organizational and project management skills.Excellent communication and relationship-building capabilities.Ability to prioritize effectively and manage competing demands.Ability to lead teams through change while maintaining employee engagement, trust in leadership, and a positive organizational culture.